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Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins

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Manage episode 483873303 series 2609566
Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.

Listen to the full episode to hear:

  • How Jacques grew his online course Piano in 21 Days to over $4 million in sales
  • The YouTube strategy he used to drive consistent traffic and leads
  • Why sales funnels were the turning point in his business growth
  • How an evergreen webinar and smart discounting boosted his conversions and revenue

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

  continue reading

290 episodes

Artwork
iconShare
 
Manage episode 483873303 series 2609566
Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.

Listen to the full episode to hear:

  • How Jacques grew his online course Piano in 21 Days to over $4 million in sales
  • The YouTube strategy he used to drive consistent traffic and leads
  • Why sales funnels were the turning point in his business growth
  • How an evergreen webinar and smart discounting boosted his conversions and revenue

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

  continue reading

290 episodes

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