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Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins
Manage episode 483873303 series 2609566
Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.
Listen to the full episode to hear:
- How Jacques grew his online course Piano in 21 Days to over $4 million in sales
- The YouTube strategy he used to drive consistent traffic and leads
- Why sales funnels were the turning point in his business growth
- How an evergreen webinar and smart discounting boosted his conversions and revenue
FREE Resources to Grow Your Online Business:
- Learn more about Jacques: https://pianoin21days.com/
- The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Work with Gillian Perkins:
- Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
- Get your online biz started with Startup Society: https://startupsociety.com
- Learn more about Gillian: https://gillianperkins.com
- Instagram: @GillianZPerkins
290 episodes
Share
Manage episode 483873303 series 2609566
Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.
Listen to the full episode to hear:
- How Jacques grew his online course Piano in 21 Days to over $4 million in sales
- The YouTube strategy he used to drive consistent traffic and leads
- Why sales funnels were the turning point in his business growth
- How an evergreen webinar and smart discounting boosted his conversions and revenue
FREE Resources to Grow Your Online Business:
- Learn more about Jacques: https://pianoin21days.com/
- The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Work with Gillian Perkins:
- Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
- Get your online biz started with Startup Society: https://startupsociety.com
- Learn more about Gillian: https://gillianperkins.com
- Instagram: @GillianZPerkins
290 episodes
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Similar to Work Less, Earn More
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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continue reading
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continue reading
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Go offline with the Player FM app!
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