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Influencer Marketing and the 'Storytelling' Approach
Manage episode 314832936 series 3251683
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Influencer Marketing has taken a share from 0% to 93% of a Marketer's budget as per several research reports, and 9 out of 10 marketers are keen to have this as part of their marketing spends since they find it to be highly effective. While bigger brands might still have Mega Celeb Influencers whom they work with, they also have taken the route of Micro and Nano Influencers since they find it quite meaningful to have the required engagement of the authentic audience at a smaller scale as well. Brands are increasingly adopting a storytelling approach to drive more and enhanced relatability. Influencers assist in bridging the trust factor by showing their audiences how a particular product or service helped solve a problem they face. What is your expertise to focus on this growing area?
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