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Email Marketing: Useful or Creepy?
Manage episode 468184893 series 3648595
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In this episode of Work This Way, host Adam Walker interviews Rhys Harris, an entrepreneur who transitioned from working within a large organisation to running his own email marketing agency, Fixate. The discussion covers Rhys' upbringing on a dairy farm, his initial disillusionment with a history degree, a pivotal shift to computer science, and his freelance work in web development. Rhys shares his experience of being offered a life-changing marketing job in London by Charlie Terry, his eventual co-founder of Fixate. They delve into the agency's focus on CRM marketing and its notable work with brands like Deliciously Ella. Rhys also discusses the impact of AI in email marketing, his future plans for Fixate, and his personal journey of overcoming a difficult period in his life. The episode concludes with advice on email marketing strategies and Rhys' interest in connecting with like-minded individuals.
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