EP#140: Unlocking Behavioural Insights: How the BETA team is transforming public policy

Work with Purpose: A podcast about the Australian Public Sector

In this episode of Work With Purpose, host David Pembroke sits down with Madelaine Magi-Prowse and Dr. Loren Willis from the Behavioural Economics Team of the Australian Government (BETA), Department of the Prime Minister and Cabinet, to explore how behavioural science is reshaping policymaking across the Australian Public Service.

Take a behind-the-scenes look at BETA’s multidisciplinary approach – blending psychology, economics, data analysis, and policy expertise – to tackle complex challenges like financial regulation, health decisions, and social policy. This episode highlights the evolution of behavioural insights from simple interventions to sophisticated, evidence-based strategies that drive real-world impact.

A standout case study features BETA’s partnership with the Organ and Tissue Authority, where a refreshed DonateLife campaign, including some behaviourally informed messaging, contributed to a 95% increase in organ donor registrations. The discussion also introduces the 4D Framework – Discover, Diagnose, Design and Deliver – a practical tool developed by BETA to help public servants apply behavioural insights in their daily work.

Key tips:

1. Tailor your approach using behavioural insights to match how people really behave.
2. Use the 4D Framework to embed behavioural science into your team’s policy work.
3. Back your messaging with evidence to build trust and boost public engagement.
4. Tap into BETA’s online modules to grow your behavioural science skills.

Whether you're new to behavioural science or looking to deepen your expertise, this episode offers actionable insights and inspiration to help you put people at the centre of policy.

Show notes

• Behavioural Economics | BETA website
• The 4Ds: A framework for managing behavioural insights projects | The BETA 4D Framework summary
• BE up-skilled | Behavioural Economics | BETA’s Online learning courses
• Online Survey Software | Qualtrics Survey Solutions | The BETA Behavioural Discovery Tool
• 4 Easy Ways to Apply EAST Framework to Behavioural Insights | BIT website

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