Episode 092- Matt Garbutt talks AI in Advertising

Workbook Radio

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns.

On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium.

Check out Matt's piece in The Drum.

His piece on the state of AI in 2023.

About Matt (via LinkedIn Bio):

I'm a creative director at Brave Bison, a digital agency that grows brands and makes them famous through performance and organic channels. With over 20 years of experience in the creative industry, I have a diverse portfolio of skills and achievements across copy, art direction, brand, design, and film. I lead a team of talented creatives, designers, producers, and directors, who collaborate with the agency's pillars of performance, social & influencer, commerce, and media network. We deliver effective and innovative digital creative campaigns, UX/UI design, film & video, content, and copy for a range of clients and sectors. Outside of my role, I'm also an AI artist and a crypto enthusiast, with a keen and active interest in the web3, plant-based, and sustainability domains. I'm passionate about exploring the possibilities of AI and blockchain for creative expression and social impact.

And per podcast, you can reach out to Matt with any AI questions via his Linkedin Profile.