Older Hotter Wiser: How Serena Kerrigan Built Her Next Big Thing

WorkParty

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton are catching up with Serena Kerrigan, the unapologetic queen of confidence, content creator and founder of SFK, a brand dedicated to empowering women through radical authenticity. From her days as a video producer at Refinery29 to launching the viral hit ‘Let's F*cking Date’ during the pandemic, Serena has mastered the art of turning personal storytelling into a powerful business. Her candid approach led to a successful card game, sold-out live shows, and now her scripted debut, Older Hotter Wiser, which just premiered on Peacock as part of NBCUniversal's Creator Accelerator.

Serena shares her journey of scaling her brand through community engagement, raw vulnerability, and relentless ambition. She discusses the power of thinking big even on a budget and how listening to her audience helped shape her products and projects. With her new series, Serena is stepping into a new chapter of storytelling, proving that confidence isn’t just a mindset, it’s a business model. Tune in to learn how to build a brand rooted in authenticity, fearless self-belief and intuitive passion!

Follow Serena Kerrigan:
Instagram: @SerenaKerrigan
@OlderHotterWisershow
Serena’s LinkTree
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