Inside the Non-Alc Movement: Your Authentic Self, Real Connections (and Really Good Wine)

WorkParty

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton sit down with Ashley Jappe, Head of Marketing for FRE Non-Alcoholic Wines, to explore how intentional choices are transforming the way we socialize, celebrate, and connect. As a seasoned brand strategist with over a decade of experience leading multi-million dollar wine portfolios, Ashley dives into her perspective on balance, personal passion and deep industry insight to her work in the non-alc space.

Ashley shares how her own lifestyle shift toward more presence and mindfulness perfectly aligns with FRE’s mission to support evolving entrepreneurs. From launching FRE’s new Sober Curious City Guide, to redefining what it means to show up at events, glass in hand, alcohol optional, Ashley walks us through how the brand is building a community rooted in connection, beyond the product. If you’ve ever felt curious about non-alc, or simply want to lead with more intention in both life and business, this episode offers real inspiration and plenty of thoughtful takeaways. Plus, get the inside scoop on where FRE is showing up next (spoiler: the Create & Cultivate Festival is about to get even more refreshing!)

FRE Links:
Website: https://www.frewines.com
Instagram: @FREwines
Tiktok: @FREwines

Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use special discount code WORKPARTY50OFF to get 50% off your festival ticket!

To connect with Jaclyn Johnson, Click here.
To connect with Marina Middleton, Click here.
To follow along with Create & Cultivate, Click here.
www.createcultivate.com
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