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Ep 128: Book Publicity with Emily Florence
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This week, I’m joined by publicist Emily Florence, and we’re talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.
Here’s what we get into:
- Why knowing your goals (career author? credibility? visibility?) makes all the difference
- The surprising truth about big media hits (and what works better)
- Building an author platform that doesn’t rely on hacking the algorithm or pretending to be someone you’re not
- How to build a real-deal, supportive author community (no fake “collabs” required)
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Visit www.publishaprofitablebook.com/self-publishing-services to learn more.
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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
Chapters
1. Introduction and Author Platform Philosophy (00:00:00)
2. Emily's Hollywood Publicity Background (00:09:30)
3. Setting Realistic Book Publicity Goals (00:19:13)
4. Why Podcasts Are the Gift That Keeps Giving (00:32:11)
5. Building Your Author Platform Strategically (00:40:32)
6. The Long Journey of Book Publishing Success (00:54:04)
7. Reading Recommendations and Final Thoughts (01:03:04)
129 episodes
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