The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant
Manage episode 469326610 series 3520180
Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
India has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/ Time stamps:00:00:00 - Intro00:01:48 - Matt’s Intro | Childhood & Family 00:05:13 - Starting Blue Tokai & Career Journey 00:07:29 - Adithya’s Intro 00:14:13 - Building Mossant 00:17:54 - Challenges in the Industry 00:20:05 - How big is Blue Tokai?00:21:39 - Aneesh’s Intro 00:25:36 - Starting Career Path leading to Beverage Industry 00:27:38 - Rahul’s Intro00:39:26 - Building Subko 00:42:40 - How are Subko & Blue Tokai different?00:47:54 - Hacks for a 25 year old to Compete with Subko & Blue Tokai00:50:30 - Cafe Offerings of both Coffee & Food00:58:09 - Waves of Coffee - Shift to Coffee01:04:27 - How Big is the Craft Industry in India01:10:21 - How to Influence the Crowd at a Coffee Shop 01:12:31 - Difference between Good & Bad Coffees 01:18:13 - Difference in Coffee Culture of India and USA 01:24:11 - Opportunities in Tier-2 Cities01:28:59 - Recent Consumption Trends01:33:21 - What’s Kombucha?01:41:28 - Difference of Flavour Palette in India and Abroad01:44:01 - Consumption Patterns in India 01:49:24 - Awareness of Kombucha as a Product01:58:21 - Craft Beverage Taxation Policies02:05:47 - Mossant’s Journey 02:09:27 - East Asian Beverage Markets02:10:12 - Building a Global Indian Beverage Brand 02:19:12 - How to Compete as a New F&B Brand 02:21:57 - Svami’s Journey 02:30:20 - Differentiating as a Tonic & Non-Alcoholic Brand 02:31:59 - Is Quick Commerce Sustainable in India? 02:41:12 - Svami, Mossant vs Schweppes 02:47:32 - Effects of Coffee as a Commodity02:49:13 - Steps to Starting a Cafe 02:58:07 - Learning from Abroad Beverage Markets 03:01:12 - Favourite Coffee Shops, Kombucha Brands, Non-Alcoholic Beverages 03:14:59 - Beverage Industry as an Investor #WTFiswithnikhilkamath
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Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
India has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/ Time stamps:00:00:00 - Intro00:01:48 - Matt’s Intro | Childhood & Family 00:05:13 - Starting Blue Tokai & Career Journey 00:07:29 - Adithya’s Intro 00:14:13 - Building Mossant 00:17:54 - Challenges in the Industry 00:20:05 - How big is Blue Tokai?00:21:39 - Aneesh’s Intro 00:25:36 - Starting Career Path leading to Beverage Industry 00:27:38 - Rahul’s Intro00:39:26 - Building Subko 00:42:40 - How are Subko & Blue Tokai different?00:47:54 - Hacks for a 25 year old to Compete with Subko & Blue Tokai00:50:30 - Cafe Offerings of both Coffee & Food00:58:09 - Waves of Coffee - Shift to Coffee01:04:27 - How Big is the Craft Industry in India01:10:21 - How to Influence the Crowd at a Coffee Shop 01:12:31 - Difference between Good & Bad Coffees 01:18:13 - Difference in Coffee Culture of India and USA 01:24:11 - Opportunities in Tier-2 Cities01:28:59 - Recent Consumption Trends01:33:21 - What’s Kombucha?01:41:28 - Difference of Flavour Palette in India and Abroad01:44:01 - Consumption Patterns in India 01:49:24 - Awareness of Kombucha as a Product01:58:21 - Craft Beverage Taxation Policies02:05:47 - Mossant’s Journey 02:09:27 - East Asian Beverage Markets02:10:12 - Building a Global Indian Beverage Brand 02:19:12 - How to Compete as a New F&B Brand 02:21:57 - Svami’s Journey 02:30:20 - Differentiating as a Tonic & Non-Alcoholic Brand 02:31:59 - Is Quick Commerce Sustainable in India? 02:41:12 - Svami, Mossant vs Schweppes 02:47:32 - Effects of Coffee as a Commodity02:49:13 - Steps to Starting a Cafe 02:58:07 - Learning from Abroad Beverage Markets 03:01:12 - Favourite Coffee Shops, Kombucha Brands, Non-Alcoholic Beverages 03:14:59 - Beverage Industry as an Investor #WTFiswithnikhilkamath
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WTF is with Nikhil Kamath
1 Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri 2:46:40
2:46:40 
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Play Later Play Later Lists Like LikedThis episode is a playbook for any curious 20-something in India dreaming of building the next big consumer electronics brand. Whether it’s smartphones, earbuds, AI-powered glasses or health wearables, we dig into what it really takes to break into, and survive, this highly competitive space. I sat down with three brilliant minds in the game who’ve actually done it: Carl Pei (Co-Founder, Nothing), Rahul Sharma (Co-Founder, Micromax), and Amit Khatri (Co-Founder, Noise). We tried to decode the what, how, and WTF of this industry—from regulations and the fairness of trade tariffs, to startup realities and what disruption might look like next. You might just spot the next big idea as they share some untapped opportunities waiting to be built in this sector. Resource Document: https://iridescent-party-a15.notion.site/Consumer-Electronics-Resource-Document-1e1aef3ec3e980f29b86dd9bae34410d Timestamps: 00:00 - Intro 01:12 - How Apple sparked Carl’s love for tech 05:05 - The reason for Y Combinator’s success 07:28 - Carl’s ‘lazy genius’ approach towards his career 15:05 - How Nothing differentiated itself 16:36 - US tariff’s impact on China, India & the industry (Note: Since this episode was recorded before recent changes to global trade & tariff policies, some views may not reflect current regulations.) 22:10 - Carl’s philosophical views on life 24:23 - Rahul’s journey & the roots of his entrepreneurial spirit 29:30 - Micromax’s early days: From payphones to GSM innovation 38:23 - How traveling to villages led to Micromax’s success 50:47 - Competing with China & Micomax’s manufacturing pivot 1:00:00 - Apple’s vertical integration strategy: Lessons for companies & governments 1:05:00 - Learnings from Rahul’s risk-taking & resilience 1:09:00 - Amit’s journey from education to building Noise 1:23:34 - Roadmap for 20-somethings entering the electronics industry 01:41:47 - Identifying gaps in the commodity market 1:48:02 - Disruption in smartphones through design and AI opportunities 1:57:40 - Today’s youth vs. yesterday’s corporations 2:01:13 - Building India’s supply chain & unlocking its market opportunity 2:07:21 - An electronics launchpad for young entrepreneurs 2:16:45 - India’s semiconductor push & restarting efforts 2:22:26 - Future of TV: One UI for all streaming apps? 2:25:41 - Can India build a global ecosystem in electronics? 2:35:58 - Health wearables & EdTech opportunities 2:42:44 - Advice for 20-somethings who want to break into this industry #NikhilKamath - Investor & Entrepreneur Twitter: https://x.com/nikhilkamathcio LinkedIN: https://www.linkedin.com/in/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook: https://www.facebook.com/nikhilkamathcio/ #CarlPei - CEO & Co-Founder, Nothing Twitter: https://x.com/getpeid LinkedIN: https://www.linkedin.com/in/getpeid/ Instagram: https://www.instagram.com/getpeid/ Facebook: https://www.facebook.com/getpeid/ #RahulSharma - Co-Founder, Micromax Twitter: https://x.com/rahulsharma LinkedIN: https://www.linkedin.com/in/rahul-sharma-83038634a/ #AmitKhatri - Co-Founder, Noise Twitter: https://x.com/iamamitkhatri LinkedIN: https://www.linkedin.com/in/iamamitkhatri/ Instagram: https://www.instagram.com/itsamitkhatri/…
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WTF is with Nikhil Kamath
1 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant 3:25:44
3:25:44 Play Later Play Later Lists Like Liked3:25:44
Play Later Play Later Lists Like LikedIndia has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/ Time stamps:00:00:00 - Intro00:01:48 - Matt’s Intro | Childhood & Family 00:05:13 - Starting Blue Tokai & Career Journey 00:07:29 - Adithya’s Intro 00:14:13 - Building Mossant 00:17:54 - Challenges in the Industry 00:20:05 - How big is Blue Tokai?00:21:39 - Aneesh’s Intro 00:25:36 - Starting Career Path leading to Beverage Industry 00:27:38 - Rahul’s Intro00:39:26 - Building Subko 00:42:40 - How are Subko & Blue Tokai different?00:47:54 - Hacks for a 25 year old to Compete with Subko & Blue Tokai00:50:30 - Cafe Offerings of both Coffee & Food00:58:09 - Waves of Coffee - Shift to Coffee01:04:27 - How Big is the Craft Industry in India01:10:21 - How to Influence the Crowd at a Coffee Shop 01:12:31 - Difference between Good & Bad Coffees 01:18:13 - Difference in Coffee Culture of India and USA 01:24:11 - Opportunities in Tier-2 Cities01:28:59 - Recent Consumption Trends01:33:21 - What’s Kombucha?01:41:28 - Difference of Flavour Palette in India and Abroad01:44:01 - Consumption Patterns in India 01:49:24 - Awareness of Kombucha as a Product01:58:21 - Craft Beverage Taxation Policies02:05:47 - Mossant’s Journey 02:09:27 - East Asian Beverage Markets02:10:12 - Building a Global Indian Beverage Brand 02:19:12 - How to Compete as a New F&B Brand 02:21:57 - Svami’s Journey 02:30:20 - Differentiating as a Tonic & Non-Alcoholic Brand 02:31:59 - Is Quick Commerce Sustainable in India? 02:41:12 - Svami, Mossant vs Schweppes 02:47:32 - Effects of Coffee as a Commodity02:49:13 - Steps to Starting a Cafe 02:58:07 - Learning from Abroad Beverage Markets 03:01:12 - Favourite Coffee Shops, Kombucha Brands, Non-Alcoholic Beverages 03:14:59 - Beverage Industry as an Investor #WTFiswithnikhilkamath…
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WTF is with Nikhil Kamath
1 Nikhil Explores What’s Brewing in the Craft Beverage Industry with Rahul, Matt, Aneesh & Adithya | Ep #22 Trailer 1:53
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Play Later Play Later Lists Like LikedIndia’s craft beverage industry is on the rise, with brands redefining the way the country drinks. Specialty coffee, kombucha, and premium mixers are no longer just niche products—they’re part of a larger shift toward quality and innovation. As global trends in artisanal drinks take hold, Indian consumers are becoming more curious and willing to experiment. But building a brand in this space comes with unique challenges. In this episode, Nikhil Kamath sits down with Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant) to explore the challenges and opportunities in India’s evolving beverage space.From sourcing the best beans to disrupting the beverage industry, they break down the art of brand-building, competition in this industry, and what lies next for craft beverages in India. #NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/…
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WTF is with Nikhil Kamath
1 Ep #21 | WTF is Longevity? | Nikhil ft. Nithin Kamath, Bryan Johnson, Prashanth, Jitendra, & Seema 3:29:49
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Play Later Play Later Lists Like LikedIn this conversation, we seem to be headed towards more questions than answers.. but perhaps questions that need to be asked. Most importantly... Where is Health headed? In this episode of WTF is Podcast, we have Nithin, Prashanth, Jitendra, Seema and Bryan uncover many such questions/concerns, trying to determine what is next in this space of Heath & Longevity. As AI progresses, I wonder if tomorrow, an algorithm is built to tell us how to live our life the best... would we accept that integration? How far are we willing to go to live longer or perhaps "forever"? #NikhilKamath Co-founder of Zerodha and Gruhas Host of 'WTF is' & 'People By WTF' Podcast Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #NithinKamath - Founder, CEO Zerodha, RainmatterInstagram - https://www.instagram.com/nithinkamath/Facebook - https://www.facebook.com/nithin.kamath/Twitter - https://x.com/Nithin0dhaLinkedin - https://www.linkedin.com/in/nithin-kamath #BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/ #PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India Twitter - https://x.com/prashanthpLinkedin - https://www.linkedin.com/in/prakashprashanth #JitendraChouksey - Founder, FITTR Instagram - https://www.instagram.com/fittrwithjc/Facebook - https://www.facebook.com/jitendra.chouksey.7/ Linkedin - https://www.linkedin.com/in/jitendrachouksey/ Special Appearance - #SeemaKamath, Director at Zerodha 00:00 - Introduction 00:56 - Air Quality & Blue Zones 5:39 - Bryan’s Lifestyle 09:20 - Roundtable Introductions 12:14 - Future of Medical Innovations 16:25 - Understanding Bio Transformations, Enzymatic Reactions 19:03 - Bryan’s Early Days 27:20 - Bryan’s journey into understanding Longevity 32:18 - Understanding Health Supplements 43:10 - Thought experiment 1: the algorithm 46:13 - Thought experiment 2: the 25th century 54:30 - Thought experiment 3: enabling an intelligence 1:03:00 - WTF is ‘Don’t Die’? 1:20:28 - Testing & Supplementation 1:26:50 - Business Opps in Testing & Supplementation 1:35:17 - 10 years from now, what’s Bryan's goal? 1:38:37 - Food Break! 1:39:35 - Air Quality Index (AQI) - Massive Opportunities 1:46:05 - Lifestyle Management Opps | Fittr 1:50:00 - Consumer Diagnostics Opps | BioPeak 1:59:16 - Building India Focused Datasets 2:13:33 - Influencers in the Longevity space 2:20:53 - Cancer Recurrence Detection 2:34:12 - Health Gadgets 2:39:40 - Longevity Supplements Opps & Growth Hormones 3:06:55 - Regenerative Medicine 3:10:30 - Where’s the next big opportunity? 3:15:13 - Bonus Round: Women’s Reproductive Health 3:21:28 - If men live forever and women can't give birth beyond 35 - Where's the future? #WTFiswithnikhilkamath #PeopleByWTF…
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WTF is with Nikhil Kamath
1 WTF is Longevity? | Nikhil explores w/ Nithin, Seema, Bryan, Jitendra & Prashanth | Ep #21 Trailer 2:12
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Play Later Play Later Lists Like LikedHow far are we all willing to go for Good Health & Longevity? Is technology & AGI closer to figuring it all out? Can an algorithm tell us how to live our best life? Stay Tuned! #NikhilKamath Co-founder of Zerodha and Gruhas Host of 'WTF is' & 'People By WTF' Podcast Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #NithinKamath - Founder, CEO Zerodha, Rainmatter Instagram - https://www.instagram.com/nithinkamath/ Facebook - https://www.facebook.com/nithin.kamath/ Twitter - https://x.com/Nithin0dha Linkedin - https://www.linkedin.com/in/nithin-kamath #BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/#PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India Twitter - https://x.com/prashanthp Linkedin - https://www.linkedin.com/in/prakashprashanth#JitendraChouksey - Founder, FITTR Instagram - https://www.instagram.com/fittrwithjc/ Facebook - https://www.facebook.com/jitendra.chouksey.7/ Linkedin - https://www.linkedin.com/in/jitendrachouksey/ Special Appearance - #SeemaKamath, Director at Zerodha #wtfiswithnikhilkamath #PeoplebyWTF…
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WTF is with Nikhil Kamath
1 Ep. #20 | WTF are Indian Real Estate Giants Up To? Nikhil ft. Irfan, Nirupa, & Karan 3:16:29
3:16:29 Play Later Play Later Lists Like Liked3:16:29
Play Later Play Later Lists Like LikedThere seems to be a preconceived bias about the real estate ecosystem in India. With this episode, we aim to dive into the nuances that explain the complexities of the business. And who better to explain it than Irfan Razack from Prestige Group, Nirupa Shankar from Brigade Group, and Karan Virwani from WeWork & Embassy. We deep dive into family businesses, passion versus wealth, new-age real estate, and much more. For those who know me, I’m not the biggest fan of real estate (as an asset class), but I may also not know enough. This episode will give you insight into what really happens in the world’s biggest asset class. #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #IrfanRazack Chairman & MD of Prestige Group Instagram: https://www.instagram.com/irfanfalcon/?hl=en LinkedIn: https://www.linkedin.com/in/irfan-razack-844a78114/? #NirupaShankar Executive Director at Brigade Group Instagram: https://www.instagram.com/nirupa.shankar/?hl=en LinkedIn: https://www.linkedin.com/in/nirupa-shankar-1309371/? #KaranVirwani CEO of WeWork India Twitter: https://x.com/karan_virwani10 Instagram: https://www.instagram.com/karanvirwani/?hl=en LinkedIn: https://www.linkedin.com/in/karanvirwani/? Timestamps - 00:00:00 Intro 00:01:02 Irfan Razack's Intro 00:03:38 Why did Irfan start a real estate company 00:06:15 What defines the Value of Land : FSI, Laws and more 00:09:35 What is Joint Development 00:11:10 Guidance for Growth in Real Estate 00:17:09 Managing a Family Business 00:22:58 What's the Minority Rule 00:25:01 Is passion overrated ? 00:34:25 Building Wework 00:38:31 What's happening in Indian Real Estate 00:47:39 Is Real Estate Pricey now? 00:53:26 How to get into Real Estate Now 00:57:57 Careers in Real Estate 00:58:38 Step by Step guide to start a Career in Real Estate 01:04:31 How to get the highest return on real estate 01:07:40 LiteStore and their unique concept 01:09:01 Affordable or Luxury Housing 01:12:12 Renting,Buying,Flipping Houses 01:16:31 Land Prices Then vs Now 01:21:51 What is a REIT ? 01:25:12 Benefits if REITs 01:27:39 India's 4 Listed REITs 01:31:19 What's Strata 01:33:12 Commercial Real Estate Experience 01:35:54 Selling an Experience 01:40:20 World Trade Center | The Office Experience 01:43:26 Real Estate is a Regional Game | Cluster Cities 01:46:30 What is Redevelopment? 01:50:49 Two Real Estate rules that can be changed in Karnataka 01:53:02 Innovation in Real Estate 01:58:49 Real Estate Perspectives | Working with Adam Neuman 02:03:58 Nirupa and her Sister 02:05:04 Gender roles in Real Estate | Balancing Personal Life 02:07:29 Nirupa and Sports 02:10:52 Nirupa's Dreams and Ambitions 02:14:04 Essentials of a Mall: Financials, Creativity & more 02:22:54 What made Brigade Group build a Mall 02:24:30 Food Break 02:24:59 Nirupa Shankar's Intro 02:32:04 Karan Virwani's Intro 02:37:06 Karan: We Work & Embassy in India 02:44:03 How to start a Co Working Space 02:48:09 What's the ROI on Commercial Properties 02:49:44 How Important is Building Relationships in Real Estate? 02:52:05 Is Building Relationships with Politicians Important? 02:52:34 Will Real Estate Be a Monopoly in the Future? 02:54:59 Future of the Commercial Real Estate Culture 02:59:48 Pre Fabricated Real Estate | Black Money in Real Estate 03:02:28 Opportunity in Senior Living 03:04:07 Jobs Opportunities in Real Estate 03:07:23 AI in Real Estate 03:10:16 Services that Real Estate Companies Outsource 03:11:19 Outro 03:11:37 What Kind of Marketing helps in Selling Real Estate 03:13:46 What are GCC's #nikhilkamath #WTFiswithNikhilKamath…
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WTF is with Nikhil Kamath
1 WTF are Indian real estate giants up to? | Nikhil decodes the property moguls' playbook | Ep #20 Trailer 2:02
2:02 Play Later Play Later Lists Like Liked2:02
Play Later Play Later Lists Like LikedDiving deep with India's real estate titans who collectively shape over 100 million sq. ft. of prime property. I probe Irfan, Nirupa, and Karan on navigating a $200 billion industry through economic shifts and tech disruptions. From innovative funding strategies to sustainability challenges, uncover the blueprints behind their empires in this candid discussion.…
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WTF is with Nikhil Kamath
1 Ep. #19 | WTF is “Making it” in an Offbeat Career? Nikhil Kamath Ft. Kriti Sanon, Badshah & KL Rahul 2:41:31
2:41:31 Play Later Play Later Lists Like Liked2:41:31
Play Later Play Later Lists Like LikedPsychology believes that you start telling yourself you’re passionate at something when you realise you’re better at that something - same logic for talent? How important is it to be talented but also be “relevant” in the industries that seem cool to be in? In this episode of ‘WTF is’ Podcast, we have Kriti Sanon, KL Rahul, & Badshah - who chose career paths which are quite offbeat. Is it sheer talent..? Is it discipline to achieve excellence despite the element of talent? or is it merely good luck? - being at the right place at the right time? #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter: https://x.com/nikhilkamathcio/ Instagram: / nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkam... Facebook: / nikhilkamathcio #KritiSanon Acclaimed actress, model, entrepreneur, and producer Instagram: / kritisanon Twitter: https://x.com/kritisanon Facebook: / officialks10 #KLRahul Star cricketer, brand ambassador, and entrepreneur Instagram: / klrahul Twitter: https://x.com/klrahul YouTube: / @klyoutube Facebook: / klrahul #Badshah Rapper, singer-songwriter, music producer, and entrepreneur Instagram: / badboyshah Twitter: https://x.com/Its_Badshah Facebook: / officialbadshah Timestamps - 00:00 Introduction 05:25 Kriti’s introduction 08:55 Kriti on perfectionism and validation 14:28 Kriti’s attachment style 17:58 Kriti on being an outsider 27:45 Kriti in 10 years from today 49:20 X factor 57:05 KL Rahul introduction 59:31 Playing multiple sports = Better Athlete? 01:01:25 KL’s love of cricket as a kid 01:03:18 How imp is talent to become a better cricketer? 01:10:15 Importance of data analysis 01:13:22 KL’s early memories with cricket 01:33:47 How does one become a Cricketer? 01:39:48 Badshah’s Introduction 01:50:13 Entrepreneurs & The Next Big Thing 02:01:23 Badshah’s success story 02:14:35 Plan B? 02:29:51 Boys Chat: Dating, Business & Life 02:40:12 How long does it take to build a successful biz in india…
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WTF is with Nikhil Kamath
1 WTF is “Making it” in an Offbeat Career? | Nikhil interrogates Kriti Sanon, Badshah & KL Rahul | Ep #19 Trailer 2:03
2:03 Play Later Play Later Lists Like Liked2:03
Play Later Play Later Lists Like LikedPsychology believes that you start telling yourself you’re passionate about something when you realize you’re better at that 'something'. This could be one of those episodes. Stay tuned to find out!
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WTF is with Nikhil Kamath
1 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities 3:12:52
3:12:52 Play Later Play Later Lists Like Liked3:12:52
Play Later Play Later Lists Like LikedIndia has had a long, colourful, and mixed history with Liquor over the centuries, with ancient fermented drinks and traditional liquors like feni and toddy. India today, holds the third-largest market for alcoholic beverages globally, which is remarkable given the challenging business environment of red tape-ism, varying excise duties across states and much more. In episode #18 of “WTF is” Podcast, we have Founders of different sectors in the Liquor Industry of India. Abhishek Khaitan, MD of Radico Khaitan, One of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India; Minakshi Singh, Co-founder of SideCar, India’s only entry in the top 100 of the World’s Best Bars; Shuchir Suri, Co founder of Gin Explorer’s Club, India’s biggest gin festival with a footfall of over 100,000 people per edition; and Suraj Shenai, Founder of Goa Brewing Co, crafting ‘non-conformist, modern’ beers that challenge the traditional dominance of German and Belgian flavours. If Euphemism for patriotism is outrightly sold to people, across the world in different pockets, can the same brand-building tactics work for Indian Products too? For additional insight into this industry, here’s a link to explore some of the resources provided by the guests of this episode https://nksqr.notion.site/Additional-Resources-0e194bb2bb4d407bb5dfd63051a84416?pvs=4 #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Host #wtfiswithnikhilkamath #wtfispodcast Twitter: https://www.twitter.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcio Instagram:https://www.instagram.com/nikhilkamathcio Facebook: https://www.facebook.com/nikhilkamathcio #AbhishekKhaitan MD of Radico Khaitan Twitter - https://x.com/radicokhaitan LinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/ Instagram - https://www.instagram.com/abhishek40/ Facebook - https://www.facebook.com/abhishek.khaitan.12 #MinakshiSingh Founder of SideCar, Cocktails & Dreams Instagram - https://www.instagram.com/min.drinks #ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers Club LinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/ Instagram - https://www.instagram.com/shuchirsuri Facebook - https://www.facebook.com/shuchir #SurajShenai Founder of Goa Brewing Company Twitter - https://x.com/goabrewingco LinkedIN - https://www.linkedin.com/in/surajshenai Instagram - https://www.instagram.com/surajshenai/ Disclaimer: Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.…
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WTF is with Nikhil Kamath
1 WTF, Alcohol is a $70B Business In India? Nikhil explores Gaps & Opportunities | Ep. 18 Trailer 1:57
1:57 Play Later Play Later Lists Like Liked1:57
Play Later Play Later Lists Like LikedIndia holds the third-largest market for alcoholic beverages globally. Despite it being such a big market, it is said to be one of the tougher industries to enter and sustain, given the complexities. There is also this misconception that making a lot of money in the liquor industry is easy, but what seems to be less apparent is the red tape-ism.. varying excise duties, distribution challenges across states, and more… which is true in some form while entering any industry. In this episode, we have Abhishek, Minakshi, Shuchir & Suraj, who will attempt to take us through the A to Z of building businesses in the Liquor Industry in a tangible manner; From building an International Brand, owning a Bar, to creating an influence through passion and finally, a unique identity in a competitive market. #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter: https://www.twitter.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcio Instagram:https://www.instagram.com/nikhilkamathcio Facebook: https://www.facebook.com/nikhilkamathcio #AbhishekKhaitan Managing Director of Radico Khaitan Twitter - https://x.com/radicokhaitan LinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/ Instagram - https://www.instagram.com/abhishek40/ Facebook - https://www.facebook.com/abhishek.khaitan.12 #MinakshiSingh Founder of SideCar, Cocktails & Dreams Instagram - https://www.instagram.com/min.drinks #ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers Club LinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/ Instagram - https://www.instagram.com/shuchirsuri Facebook - https://www.facebook.com/shuchir #SurajShenai Founder of Goa Brewing Company Twitter - https://x.com/goabrewingco LinkedIN - https://www.linkedin.com/in/surajshenai Instagram - https://www.instagram.com/surajshenai/ Disclaimer: Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.…
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WTF is with Nikhil Kamath
1 Ep# 17 I WTF is Gaming in India? | Career, Investment, Entrepreneurship 2:42:10
2:42:10 Play Later Play Later Lists Like Liked2:42:10
Play Later Play Later Lists Like LikedData suggest that young folks under the age of 30 are spending a lot more time on social media and gaming and less time on TV and physical sports. In this episode, we have the CEO of Nazara Technologies,Krafton India and Lila Games, leaders in the Indian gaming space. We also have Animesh Agarwal (8bit Thug), a protagonist of the Indian gaming Industry,turning gaming into a full time career in india Given that gaming for young kids today is what cricket was for Indians back in the day, we explore how one can prepare to become a part of the gaming industry: By either becoming a gamer, understanding specific skills needed and channels of monetisation or by developing and publishing games, knowing how hiring in the gaming industry works and so on.In both of these cases, what remains common is specific skills and knowledge Given that the industry is still in its nascent stages in India, we compare and contrast the climate of the gaming industry across geographies, break down what physiological aspects and latent human desires which makes certain games tick. It could be chasing emotions, status or making progress along with the opportunities that we are primed to capitalise based on the current landscape of the gaming industry. #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter: https://x.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook: https://www.facebook.com/nikhilkamathcio #AnimeshAgarwal l - CEO of 8bit Creatives Twitter: https://x.com/8bit_thug/ LinkedIn: https://www.linkedin.com/in/8bitthug Instagram:https://www.instagram.com/8bit_thug/ #SeanHyunilSohn - CEO of Krafton India Twitter: https://twitter.com/hisohn?lang=en LinkedIn: https://www.linkedin.com/in/sean-hyunil-sohn-1670216 #JosephKim - CEO of Lila Games Twitter : https://twitter.com/jokim1?lang=en/ LinkedIn: https://www.linkedin.com/in/jokim/ Instagram: https://www.instagram.com/jokim1/ #NitishMittersain - CEO of Nazara Technology Twitter: https://twitter.com/mittersain/ LinkedIn: https://www.linkedin.com/in/mittersain/ Instagram: https://www.instagram.com/nitishmittersain/…
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WTF is with Nikhil Kamath
1 WTF Ep# 16 | What character 'flaws' make the best entrepreneurs? Nikhil ft. Ritesh, Ghazal, and Manish 4:14:43
4:14:43 Play Later Play Later Lists Like Liked4:14:43
Play Later Play Later Lists Like LikedVirtues required to build a business today seem to have become a cliché. What often gets lost in the cracks are the subtle nuances that actually make or break a business. The importance of risk-taking and the power of a contrarian mindset in running a successful venture requires far more than mere intellect. Founders of OYO, Mama Earth, and Rare Rabbit open up about what makes them tick, from the impact of their upbringing on their ambition to the drive towards financial independence. Their experiences remind us that the real ‘secret’ to building a successful business is learning from every challenge and opportunity one encounters We break down traits that seem to persist in high-performing individuals, not all of which come from a happy space. Financial insecurity and childhood traumas shape much of how we act and operate as adults. Watch this episode to learn about how when it is channeled the right way, it can prove to be the building blocks of the traits needed to build a successful business. #Nikhilkamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkam... Instagram: https://www.instagram.com/nikhilkamat... Facebook: https://www.facebook.com/nikhilkamathcio #RiteshAgarwal - CEO of OYO Rooms Twitter: https://twitter.com/riteshagar LinkedIn: https://www.linkedin.com/in/riteshaga... Instagram: https://www.instagram.com/riteshagar/... Facebook: https://www.facebook.com/riteshagarwall/ #GhazalAlagh - Co-Founder of Mamaearth Twitter: https://twitter.com/GhazalAlagh LinkedIn: https://www.linkedin.com/in/ghazal-alagh Instagram: https://www.instagram.com/ghazalalagh... #ManishPoddar - Founder & CEO of Rare Rabbit…
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WTF is with Nikhil Kamath
1 Ep# 15 | WTF is Climate Change? Nikhil ft. Sunita, Bhumi, Navroz and Mirik 2:57:53
2:57:53 Play Later Play Later Lists Like Liked2:57:53
Play Later Play Later Lists Like LikedAtmospheric carbon dioxide concentrations have surged from 290 ppm in the 1870s to 421 ppm in 2022, exceeding the safe limit of 350 ppm and reaching the highest levels in millions of years. Featuring insights from experts like Sunita Narain, Mirik Gogri, Bhumi Pednekar, and Navroz K Dubash, we explore the impacts of climate change and the implications of a dramatic increase in carbon dioxide levels, as well as the looming threat of a 3-degree temperature rise. We also discuss the opportunities and incentives for building low-carbon economies, the evident trend in energy transition, the importance of net-zero emissions, renewable energy, and much more. We discuss this on both the macro and micro levels, covering everything from tackling climate anxiety to implementing policies at an intergovernmental level for climate change mitigation.…
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WTF is with Nikhil Kamath
1 Ep# 14 | WTF is Happening with EV? Nikhil ft. Founders of Reva, Ather, Blusmart, and Ossus 3:08:47
3:08:47 Play Later Play Later Lists Like Liked3:08:47
Play Later Play Later Lists Like LikedBuilding an EV company isn’t easy. For context, assembling battery packs requires companies to adhere to manufacturing standards even higher than 6 Sigma. But that's not all; it also involves sourcing resources like lithium and cobalt, developing charging infrastructure, addressing range anxiety, and much more. In this episode, we delve into the world of electric vehicles with industry pioneer Chetan Maini from Sun Mobility, whose inspiration came from his university days racing an EV across Australia in the 1990s, leading to the inception of Reva. Now at Sun Mobility, Chetan is all in for battery swapping. Tarun Mehta of Ather has a 1000-member R&D team, the largest for two-wheelers in the world. Punit Goyal of BluSmart, who has an illustrious career in the renewable energy space, studied renewable energy in the UK to revolutionize ride-hailing with BluSmart, and Suruchi Rao of Ossus Biorenewables shares her insights on climate change and green hydrogen. Join us as we navigate through these diverse perspectives and innovations shaping the future of electric vehicles. WTF Fund Form - Edition #4 ➡️Apply here: https://tally.so/r/mBp7LN (00:00) Introduction (00:30) Punit's Introduction into Renewable Energy space (6:50) Inspiration behind Blusmart (9:50) What is Blusmart? (15:30) Economics behind Blusmart (21:12) Opportunities in Solar Power Plants (24:00) How is Blusmart structured? (26:30) Who is Suruchi Rao? (29:06) Experts explain what Climate Change is (34:10) How Is Power Generated? Renewable Vs Non-renewable (41:10) What if all vehicles become EV overnight? (47:30) How Suruchi started a green hydrogen company (59:30) Who uses cases for Hydrogen today? (1:06:30) Opportunities in Hydrogen (1:09:50) The man behind Reva (1:15:30) Indian EV space in the 2000s (1:18:10) How Sun Mobility was born (1:21:30) Economics of battery swapping (1:33:30) 3 reasons Why battery swapping is the future (1:42:55) Blusmart’s view on battery swapping (1:48:30) Pricing in Two-wheeler (1:50:45) Opportunities in Battery swapping (1:55:00) Vision behind Ather energy (2:03:10) Ola Vs Ather : Which is better? (2:04:10) All about Batteries that EVs use (2:14:10) Nuances of Battery Pack Assembly (2:20:00) Unique features EVs: Battery life, Regenerative braking and more (2:26:30) Battery recycling the future? (2:32:40) Ola vs Ather: Continued (2:36:00) Is the PLI for EV broken? (2:37:47) Break down of an Ather scooter (2:40:42) How to Breakthrough in the EV space? (2:49:00) Cost saving per vehicle EV vs ICE (2:57:00) Is Carbon Tax the solution? (3:01:10) Low Hanging fruits in the EV industry (3:06:24) WTF Fund: 4th Edition is here! #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ Linkedin: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook : https://www.facebook.com/nikhilkamathcio #TarunMehta - CEO, Ather Energy Instagram: https://www.instagram.com/tarunsmehta LinkedIn : https://www.linkedin.com/in/tarunsmehta/ X : https://twitter.com/tarunsmehta Facebook : https://www.facebook.com/tarunsmehta Youtube: https://www.youtube.com/@AtherEnergyElectric #ChetanMaini - Co-Founder, SUN Mobility Founder of Reva Electric Car Company Ltd (now Mahindra Electric Mobility Limited) LinkedIn: https://www.linkedin.com/in/mainichetan/ X: https://twitter.com/MainiChetan Youtube: https://www.youtube.com/@SUNMobility #PunitKGoyal - Co-Founder, BluSmart Instagram: https://www.instagram.com/punitkgoyal/ LinkedIn: https://www.linkedin.com/in/punitg/ X: https://twitter.com/BluSmartGoyal Youtube: https://www.youtube.com/@BLUSMARTINDIA #SuruchiRao - Co-Founder, Ossus Biorenewables Instagram: https://www.instagram.com/suruchi.rao/ LinkedIn: https://www.linkedin.com/in/suruchirao/ X:https://twitter.com/succirao Facebook: https://www.facebook.com/suruchirao #EV #Climatechange #automobile #charging #subsidy #scooter…
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