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A Bold New Chapter: Macy's Challenges the Status Quo
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Content provided by Fairchild Fashion Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fairchild Fashion Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Last year, Macy’s unveiled its Bold New Chapter initiative with the goal of challenging the status quo. Balancing the art and science of retail, the strategy was informed by comprehensive customer research, and had three distinct tiers: strengthen the Macy’s nameplate, accelerate luxury growth, and simplify and modernize end-to-end operations.
In this episode, which falls during Women's History Month, Lauren Parker, director of Fairchild Studio, chats with Nata Dvir, Macy’s chief merchandising officer Nata Dvir, who is leading the company’s merchandising strategy. Dvir discusses her career trajectory at Macy's, from executive trainee to C-Suite, and how she is helping Macy's challenge the status quo with its Bold New Chapter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
104 episodes
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Manage episode 471396908 series 2998648
Content provided by Fairchild Fashion Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fairchild Fashion Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Last year, Macy’s unveiled its Bold New Chapter initiative with the goal of challenging the status quo. Balancing the art and science of retail, the strategy was informed by comprehensive customer research, and had three distinct tiers: strengthen the Macy’s nameplate, accelerate luxury growth, and simplify and modernize end-to-end operations.
In this episode, which falls during Women's History Month, Lauren Parker, director of Fairchild Studio, chats with Nata Dvir, Macy’s chief merchandising officer Nata Dvir, who is leading the company’s merchandising strategy. Dvir discusses her career trajectory at Macy's, from executive trainee to C-Suite, and how she is helping Macy's challenge the status quo with its Bold New Chapter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
104 episodes
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