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Coca-Cola Part Four- Not a (soda) Jerk
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We are moving through the decades of the Coca-Cola company this episode. Starting at the beginning of the thirties and ending near the end of the 70's. Pepsi has finally entered the scene. We talk about a one sided rivalry that eventually turns into an actual competition. Pepsi is giving scrappy younger brother energy and Coke is ignoring them AS HARD AS THEY CAN.
We talk about secret government coca farms, Coke Going to War, Nazi Fanta, and the time that Robert Woodruff got his good Friend Dwight D. Eisenhower to run for president!
Enjoy!
Sources for this week:
“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the company that makes it”-Mark Pendergrast (2013)Updated(2024)
“Citizen Coke: The Making of Coca-Cola Capitalism”-Bartow J. Elmore(2016)
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