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LuLaRoe Part Two- There are NOT enough Legs!!
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We are back for More Lularoe! Last ep we talked about how this small MLM turned into a massive problem and almost definitely a pyramid scheme.
Mostly women and often stay at home moms were turning to Lularoe to make some extra money but instead were going into debt just to break even. The only people truely benefiting were Founders Mark and Deanne Stidhan and those lucky few that got in early and were getting massive bonuses for recruiting.
The quality of the clothing was getting worse and the quality of the design was plummeting. But they went from 5,000 retailers to 80,000 in less than three years. So the scam outgrew their ability to control it and, the cracks are starting to show.
This week we are going to fully get into them!We will talk about the logistical failings, the companies use of cult tactics to control and manipulate their retailers, and then the MANY MANY lawsuits!
Enjoy!
Sources for this week:
“Lula Rich” -Amazon Prime Documentary (2021)
“The Rise and Fall of Lularoe”-Documentary on Max (2021)
“The Rise and fall of Lularoe” -6 part Podcast series hosted by Stephanie Mcneal
https://www.stephaniemcneal.com/lularoe-documentary-Buzz Feed Reporter Stephanie Mcneal. Compalition of 11 articles written from 2017 to 2020:
“Why MLMs Like Lularoe Are Disturbingly Similar to Cults”- By Drew Schwartz Newsletter on Vice.com(2021) https://www.vice.com/en/article/is-lularoe-cult-mlm-lularich-documentary/
“Life After MLM Podcast” by Roberta Blevins Episode (2021)
"Sam Schultz, LuLaRoe's Former Event ManagerContinues to Sart new Businesses" -Katherine J Igoe- Bustle(Sept 2021) https://www.bustle.com/entertainment/lularoe-nephew-sam-schultz-weed-farm-businesses
“Lularoe Faces Verdict in Fraud and Contract Case” -By Zach Barretto for Expertinstute.com
https://www.expertinstitute.com/resources/insights/lularoe-fraud-contract-case/
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