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Bonus: Behind Ugmonk's $1m Analog Landing Page

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Manage episode 462484335 series 2490962
Content provided by Rob Hope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Hope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ugmonk produces gorgeous products to help you organize your physical and mental workspace. Their top seller is the Analog productivity system, which has earned more than $1M in revenue.

In this interview, I chat with founder Jeff Sheldon about the thought process behind this brilliant Shopify landing page. We cover explainer videos, copywriting, his DIY mentality, and how the new 3D animation hero communicates so much more than the original video could.

Watch the video interview on my Show Them Course:

Get 50% off using the exclusive UGMONK coupon upon checkout at showthem.com

Chapters:

(00:40) Intro

(01:22) Analog $1m sales, confirmed

(03:22) Landing Page navigation tip

(04:02) Analog copywriting approach

(06:25) How Jeff gets copywriting feedback

(08:13) Mobile optimization

(11:36) Mobile explainer videos

(12:31) Reusing the Analog Kickstarter video

(14:50) Analog card animations within the explainer video

(15:13) Storyboarding and DIY attitude

(16:39) Why not create more vids for other products?

(18:10) Should we create explainers if we don't truly love the product?

(19:11) How important is music in explainer videos?

(20:41) Sharing the Why in your Landing Page

(22:34) Investing in showing them with 3D product animation

(25:38) Should all product pages have a 3D mockup?

(28:36) Getting Typeform feedback via a Team pricing link

(29:55) Team offers needs a separate Landing Page

(30:04) Should everyone upsell related products on check-out?

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 462484335 series 2490962
Content provided by Rob Hope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Hope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ugmonk produces gorgeous products to help you organize your physical and mental workspace. Their top seller is the Analog productivity system, which has earned more than $1M in revenue.

In this interview, I chat with founder Jeff Sheldon about the thought process behind this brilliant Shopify landing page. We cover explainer videos, copywriting, his DIY mentality, and how the new 3D animation hero communicates so much more than the original video could.

Watch the video interview on my Show Them Course:

Get 50% off using the exclusive UGMONK coupon upon checkout at showthem.com

Chapters:

(00:40) Intro

(01:22) Analog $1m sales, confirmed

(03:22) Landing Page navigation tip

(04:02) Analog copywriting approach

(06:25) How Jeff gets copywriting feedback

(08:13) Mobile optimization

(11:36) Mobile explainer videos

(12:31) Reusing the Analog Kickstarter video

(14:50) Analog card animations within the explainer video

(15:13) Storyboarding and DIY attitude

(16:39) Why not create more vids for other products?

(18:10) Should we create explainers if we don't truly love the product?

(19:11) How important is music in explainer videos?

(20:41) Sharing the Why in your Landing Page

(22:34) Investing in showing them with 3D product animation

(25:38) Should all product pages have a 3D mockup?

(28:36) Getting Typeform feedback via a Team pricing link

(29:55) Team offers needs a separate Landing Page

(30:04) Should everyone upsell related products on check-out?

  continue reading

31 episodes

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