How To Become A Fintech Founder with Joyce Medeiros

Yo Quiero Dinero

In this inspiring episode of Yo Quiero Dinero, host Jannese Torres sits down with Joyce Medeiros, co-founder of Investrio—a financial platform designed to help solopreneurs master both personal and business money management. From her beginnings as a first-gen immigrant working on Wall Street to taking the leap into the startup world, Joyce shares her journey of resilience, risk-taking, and purpose-driven innovation.

You’ll hear how she pivoted from a failed product launch to building a tool that simplifies finances through color-coded tracking, AI-powered support, and a thriving entrepreneur community. Joyce opens up about navigating the male-dominated finance world, securing funding as a Latina founder, and the sacrifices behind the startup grind. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers practical tips, hard-earned lessons, and a reminder that experimentation and a supportive community can be the keys to success.

What You’ll Learn in This Episode:

• How Joyce went from managing billions on Wall Street to starting her own fintech company.
• The importance of pivoting when your idea isn’t working (and how to know when to do it).
• The biggest financial mistakes solopreneurs make—and how to avoid them.
• How Investrio uses color coding, automation, and AI to simplify money management.
• The role of community in entrepreneurship and why human connection still matters in the AI age.
• Insights on fundraising, accelerators, and breaking barriers as a Latina founder.

Resources & Links:

• 📲 Download Investrio: investrio.io
• 📸 Follow Investrio on Instagram: @investrio.io
• 💼 Connect with Joyce Medeiros: LinkedIn

More from YQD™:

• Full show notes: Visit our blog.
• Watch the full interview on YouTube — don’t forget to subscribe!
• Grab my book Financially Lit! in English or Español.
• Ready to level up? Learn more about our signature programs.
• This episode is sponsored by BetterHelp — Get 10% off your first month: betterhelp.com/dinero

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