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What Hockey Taught Sawyer Hannay About Hustle
Manage episode 493268790 series 3601719
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It started with a $400 gamble and a field full of friends—and turned into a national brand.
Emily Cave Boit reconnects with her longtime friend Sawyer Hannay, founder of Country Liberty and former pro hockey player.
They trace Sawyer’s roots from a small town in New Brunswick to the NHL draft, through European hockey leagues and tough setbacks—including a devastating concussion—before landing on how he turned personal pride and grassroots hustle into a nationally recognized Canadian lifestyle brand.
From lugging shirts to bonfire bashes to locking in a deal on national television, Sawyer’s story is a raw and real testament to resilience, reinvention, and remembering where you came from.
Listen For:
0:01 From Sign-Holding Fan to Podcast Guest A Full Circle Moment
3:40 Why Cheering for the Leafs is an Act of Emotional Bravery
7:43 Graduation Day Call You’re Drafted to the NHL
11:24 Birth of Country Liberty A European Culture Shock Sparked It All
17:36 Field Parties Tank Tops and Startup Sales
24:12 Dragon’s Den Secrets What You Didn’t See on TV
29:44 150 Stores and Counting Country Liberty’s Retail Explosion
CONNECT WITH GUEST: SAWYER HANNAY
Country Liberty Website | Country Liberty Instagram | Sawyer’s Instagram | LinkedIn
CONTACT EMILY:
Chapters
1. What Hockey Taught Sawyer Hannay About Hustle (00:00:00)
2. From Sign-Holding Fan to Podcast Guest A Full Circle Moment (00:00:10)
3. Why Cheering for the Leafs is an Act of Emotional Bravery (00:03:40)
4. Graduation Day Call You’re Drafted to the NHL (00:07:43)
5. Birth of Country Liberty A European Culture Shock Sparked It All (00:11:24)
6. Field Parties Tank Tops and Startup Sales (00:17:36)
7. Dragon’s Den Secrets What You Didn’t See on TV (00:24:12)
8. 150 Stores and Counting Country Liberty’s Retail Explosion (00:29:44)
19 episodes
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