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Rock & Radio
Manage episode 468579423 series 3482125
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Max Schaeffer is an Iowa Rock βn Roll Hall of Fame Inductee jamming on a new kind of mic. EP79 features a friend and professional conversationalist sharing insight from 40+ years in radio!
This influencer is also an award-winning theatrical director, actor, and producer. Ben and Maxwell discuss timely vs. evergreen content, regulations of radio, metrics that matter vs. opinions of estimates, and curating dollowers beyond passive followers. After the break, we explore how to lead by doing, radical ways for radio to remain relevant, and then Max... as he's done so many times, in so many ways, closes things down in style.
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96 episodes
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