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Content provided by Bleav + Anika Jackson and Anika Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bleav + Anika Jackson and Anika Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Sustainability in Business: Dr. Misha Kouzeh’s Guide to Avoiding Greenwashing and Boosting Impact
Manage episode 471336342 series 2833975
Content provided by Bleav + Anika Jackson and Anika Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bleav + Anika Jackson and Anika Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Dr. Misha Kouzeh’s journey from a corporate career at Coca-Cola to founding Tech Makes History highlights the growing importance of purpose-driven marketing. She advocates for ethical business practices, emphasizing sustainability and social impact. Her experience with organizations like the WHO and Unilever has shaped her belief that businesses must prioritize authenticity over performative actions such as greenwashing. Dr. Kouzeh teaches that companies should integrate sustainability into their core strategies, which can drive both financial success and positive societal change.
Her approach to marketing focuses on educating businesses about the real value of sustainability, showing that it is not just a moral obligation but also a strategic advantage. Through her work, she helps companies create authentic connections with their audiences and align their values with their business operations. Dr. Kouzeh also encourages businesses to leverage digital platforms effectively, using social media to build a community and engage with customers meaningfully. Her philosophy is rooted in the belief that purpose-driven marketing fosters loyalty and drives long-term growth.
Businesses looking to make a lasting impact in their communities and the world should take Dr. Kouzeh's insights to heart. By shifting the focus to ethical practices and genuine social impact, companies can build deeper relationships with customers and become trusted leaders in their industries. For those interested in learning more or making valuable connections, feel free to connect with Dr. Misha Kouzeh on LinkedIn for introductions and insights.
We’re happy you’re here! Like the pod?
- Visit our website!
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For the accessible version of the podcast, go to our Ziotag gallery.
We’re happy you’re here! Like the pod?
- Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
- Leave a rating and review on your favorite platform
- Follow @yourbrandamplified on the socials
- Talk to my digital avatar
548 episodes
Share
Manage episode 471336342 series 2833975
Content provided by Bleav + Anika Jackson and Anika Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bleav + Anika Jackson and Anika Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Dr. Misha Kouzeh’s journey from a corporate career at Coca-Cola to founding Tech Makes History highlights the growing importance of purpose-driven marketing. She advocates for ethical business practices, emphasizing sustainability and social impact. Her experience with organizations like the WHO and Unilever has shaped her belief that businesses must prioritize authenticity over performative actions such as greenwashing. Dr. Kouzeh teaches that companies should integrate sustainability into their core strategies, which can drive both financial success and positive societal change.
Her approach to marketing focuses on educating businesses about the real value of sustainability, showing that it is not just a moral obligation but also a strategic advantage. Through her work, she helps companies create authentic connections with their audiences and align their values with their business operations. Dr. Kouzeh also encourages businesses to leverage digital platforms effectively, using social media to build a community and engage with customers meaningfully. Her philosophy is rooted in the belief that purpose-driven marketing fosters loyalty and drives long-term growth.
Businesses looking to make a lasting impact in their communities and the world should take Dr. Kouzeh's insights to heart. By shifting the focus to ethical practices and genuine social impact, companies can build deeper relationships with customers and become trusted leaders in their industries. For those interested in learning more or making valuable connections, feel free to connect with Dr. Misha Kouzeh on LinkedIn for introductions and insights.
We’re happy you’re here! Like the pod?
- Visit our website!
- Start your trial on Simplified.
For the accessible version of the podcast, go to our Ziotag gallery.
We’re happy you’re here! Like the pod?
- Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
- Leave a rating and review on your favorite platform
- Follow @yourbrandamplified on the socials
- Talk to my digital avatar
548 episodes
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Similar to Your Brand Amplified
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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continue reading
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