Ep82: Denys Zubryn: From Dishwasher to CEO—How Grit Built a Logistics Empire

Your Business – Your Next Level

In this episode of Your Business Your Next Level, I sit down with Denys Zubryn, founder and CEO of Load N' Go, a fast-scaling logistics company currently operating over 140 trucks—with plans to hit 1,000 in the next year. Denys shares how he came to the U.S. from Ukraine, started as a dishwasher, and built a multimillion-dollar trucking business through grit, discipline, and vision.

We dive into how his Ironman training shaped his approach to leadership, why ads and visibility are non-negotiables for scaling, and how he’s learned to delegate, attract top talent, and cut ties with toxic employees. Denys also breaks down how consistency and community are the keys to not only surviving but thriving in a challenging market. His story is raw, inspiring, and filled with actionable advice for entrepreneurs across industries.

Key Takeaways:

Consistency Is the Multiplier: Denys credits his Ironman training and business success to showing up every single day—regardless of how he feels.

Don’t Try to Do It All Yourself: True scaling begins when you learn to delegate and build a team around your vision.

Visibility Drives Growth: From events to YouTube to every ad platform, Denys says omnipresence is critical for hiring and brand trust.

Toxic Employees Will Derail You: Even high performers can tank morale—cutting ties early protects your culture and your growth.

Dedicated Lanes = Long-Term Success: In trucking—and in business—knowing your ideal lane helps you deliver more value, hire better, and plan for growth.

Timeline Summary:

[00:00] - From dishwasher to trucking CEO: Denys’ immigrant journey

[02:00] - How Load N' Go got its start with cash and grit

[04:00] - Why ads and visibility are everything in a growth business

[06:00] - Lessons from 5 Ironman races and how they translate to leadership

[08:00] - Stepping back from racing to prioritize family and legacy

[09:00] - Scaling insights: discipline, delegation, and data

[11:00] - The current state of the trucking industry and market conditions

[13:00] - The impact of owner-operators undercutting the market

[15:00] - Bridging the gap between brokers and carriers through better relationships

[17:00] - The danger of keeping toxic team members too long

[20:00] - Why "great work" doesn’t excuse bad culture

[22:00] - The importance of finding your version of “dedicated lanes” in any business

[24:00] - Final advice: stay curious, stay visible, stay consistent

Links & Resources:

https://www.linkedin.com/in/denyszubryn/