Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Content provided by Mitch Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitch Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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205: Being Radically Relevant In A Noisy Market With Bill Cates
Manage episode 293415727 series 2390794
Content provided by Mitch Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitch Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With probably thousands of competitors in the same broad space you’re doing business in, how can you cut through all the noise and win your ideal clients? This is a question of relevance, and Bill Cates, the original Referral Coach, is the master of radical relevance – the art of winning ideal clients for your business. His business philosophy is based on really knowing your market and ideal clients, empathizing with them, and delivering a market message targeted to their needs and interests. Starting as a band drummer and wanderer, Bill finally found his passion in entrepreneurship, starting and selling two book publishing companies and authoring four books of his own. For the last 25 years, he has been speaking professionally and coaching small business owners, salespeople, and professionals, helping them learn about referrals and building client relationships. Join in as he talks with Mitch Russo on the podcast.
Love the show? Subscribe, rate, review, and share!
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Learn more about your ad choices. Visit megaphone.fm/adchoices
313 episodes
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Manage episode 293415727 series 2390794
Content provided by Mitch Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitch Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With probably thousands of competitors in the same broad space you’re doing business in, how can you cut through all the noise and win your ideal clients? This is a question of relevance, and Bill Cates, the original Referral Coach, is the master of radical relevance – the art of winning ideal clients for your business. His business philosophy is based on really knowing your market and ideal clients, empathizing with them, and delivering a market message targeted to their needs and interests. Starting as a band drummer and wanderer, Bill finally found his passion in entrepreneurship, starting and selling two book publishing companies and authoring four books of his own. For the last 25 years, he has been speaking professionally and coaching small business owners, salespeople, and professionals, helping them learn about referrals and building client relationships. Join in as he talks with Mitch Russo on the podcast.
Love the show? Subscribe, rate, review, and share!
Join Your First Thousand Clients Community today:
Learn more about your ad choices. Visit megaphone.fm/adchoices
313 episodes
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Similar to Your First Thousand Clients with Mitch Russo
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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…
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…
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