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Episode 107: Dan Bitti & Justin O'Sullivan, Jack Link's | when sales and marketing collide
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In this amazing crossover episode, Mike Dickson is joined by not one, but two FMCG powerhouses, Dan Bitti, APAC Marketing Director for Jack Link's & Justin O'Sullivan, Sales Director for Jack Link's to share their career insights, the journey and ambition of Jack Link’s and ask the big question: What is the difference between Jerky and Biltong?
Key highlights include:
- How they got to where they are today
- Building the global Jack Link's brand in a market like Australia, where it was relatively unknown and new to consumers
- The best ways sales and marketing can work together to grow a brand
- The difference between beef jerky and biltong (and yes, there is one!)
- Why passion, grit and determination will get you everywhere
So, grab your coffee (and perhaps some beef jerky?) and tune in!
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