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Visual Thinking to Communicate with Clarity: Bill Shander
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How to Ask Better Questions Without Saying "Why?" Stakeholder Whispering: Secret to Better Communication
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Episode 262 (Bill is based in New Mexico)
In this conversation with Bill Shander we explore:
How to uncover what your stakeholders really need—beyond what they ask for
Why your first idea is often just an automated response
How to apply the Socratic method to guide people toward their own insight
Why asking “why” directly can feel hostile, and what to say instead
The power of “chunky segmentation” to clarify vague communication
How to balance divergent and convergent questions to get to the truth
What aporia means—and why a little confusion leads to breakthrough thinking
Why your visuals must reflect meaning, not just style
When and how AI can support visual storytelling and insight
Why it’s crucial to practice stakeholder whispering on yourself first
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About our guest, Bill Shander:
Bill has been teaching data storytelling and visualization for about 10 years for clients around the world and on on Linkedin Learning.
He is the author of "Stakeholder Whispering: Uncover What People Need Before Doing What they Ask"
You can find his book here: Stakeholder Whispering
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Key lessons from this conversation:
1. Most stakeholders don’t know what they really need.Insight: Stakeholder requests are often surface-level assumptions, not true needs. Your job is to dig deeper.
Insight: Pause before acting. The first idea might be convenient, but often lacks strategic depth.
Insight: Ask layered questions to lead stakeholders into self-awareness rather than handing them answers.
Insight: Reframe your language: say “Tell me more about…” instead of “Why did you do that?”
Insight: Break vague statements (e.g., “We do masterclasses”) into discrete elements to clarify meaning.
Insight: Confusion can be a productive step toward clarity—help stakeholders get there.
Insight: Choose visuals based on the real message, not just what’s easy to draw.
Insight: Tools like AI are only effective after you’ve clarified your intent and message.
Insight: Order-takers may be efficient, but real innovation comes from collaborators who challenge assumptions.
Insight: Self-questioning sharpens your ability to lead others through discovery and insight.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
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