Ep 19: How To Use AI In Your Marketing Without Sounding Like A Robot

Your Marketing Mentor, Hosted By Sherry Sutton

Do you feel curious about using AI in your marketing—but totally freaked out it’ll make you sound like a corporate robot?
You’re not alone. In fact, a recent Pew Research study found that nearly 60% of small business owners are nervous to use AI because they don’t want to lose that human touch. And I get it. The first time I used ChatGPT, I was SO excited… until it spit out something that sounded like it was written by a finance bro from 2004. Yikes.
In this episode, I’m walking you through exactly how to use AI tools like ChatGPT without sacrificing your unique voice or brand personality. You’ll learn:
✨ Why you should always start with your own voice (not the bot’s)
✨ How to train AI to match your vibe and energy
✨ The secret to using AI for structure, not soul
✨ My four go-to tips for keeping your content sounding like you (not a robot)
Whether you’re a coach, creative, or small biz owner, this episode will help you confidently use AI as your assistant—not your replacement.
🎧 Ready to sound more human online? Tune in now!
Timestamps:
00:00 Introduction: The Fear of AI in Marketing
01:20 Embracing AI: The First Steps
01:44 Tip 1: Start with Your Own Voice
03:14 Tip 2: Infuse Your Personality into Prompts
04:12 Tip 3: Use AI for Structure, Not Soul
05:28 Tip 4: The Power of Reading Out Loud
06:14 Conclusion: Amplify Your Voice with AI
06:29 Next Episode Teaser: Customizing Your AI
👉 Watch the full episode here on YouTube or listen on your favorite podcast platform!
XO,
Sherry
Your Marketing Mentor
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