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Ep. 95 - The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think)

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Manage episode 484967390 series 3579531
Content provided by Juxtabook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juxtabook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • Why audience clarity—not a press release—is the real foundation of effective book publicity
  • A simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)
  • How to tailor your PR approach so it resonates and actually moves the needle
  • Actionable ways to research, refine, and realign your message for greater results

Whether your book is already out or still in the works, it’s never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.

Learn more about traditional publishing, self publishing, and hybrid publishing at Juxtabook.com.

Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn More

Liked this episode? Share it and tag us on Instagram @juxtabk
Love the show?
Leave a review and let us know!
CONNECT WITH US:
Website | Instagram | Facebook

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 484967390 series 3579531
Content provided by Juxtabook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juxtabook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

  • Why audience clarity—not a press release—is the real foundation of effective book publicity
  • A simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)
  • How to tailor your PR approach so it resonates and actually moves the needle
  • Actionable ways to research, refine, and realign your message for greater results

Whether your book is already out or still in the works, it’s never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.

Learn more about traditional publishing, self publishing, and hybrid publishing at Juxtabook.com.

Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn More

Liked this episode? Share it and tag us on Instagram @juxtabk
Love the show?
Leave a review and let us know!
CONNECT WITH US:
Website | Instagram | Facebook

  continue reading

100 episodes

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