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How to Use Your Book to Build a Lead Generation Funnel
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You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It should bring you leads, build trust, and drive your business forward.
In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works behind the scenes to attract your ideal clients. We’ll walk through how the free + shipping model works, how to map out your funnel, and how to make your book more than just a passion project.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- How to use your book as the front-end offer in a larger funnel
- The key elements of a lead-generating book funnel (and what tools you need)
- Real-world examples of authors using the free + shipping model successfully
- What to offer beyond the book—and how to automate it all
Whether your book just launched or it’s been out for a while, this episode will show you how to create momentum that lasts long after launch week.
Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you.
Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn More
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