26. Follow the data as you diversify | Samantha Heil's story

Your Win-Win Teacher Business

Samantha Heil from Samantha in Secondary is sharing her win-win teacher business story today. When the TPT dashboard showed signs of change, she saw the opportunity to be creative and serve the market in new ways that felt like a win-win.

Today's episode talks about listening to what customers need (as their needs naturally change and evolve over time). Samantha shares advice about networking, leveraging data, and managing her capacity over time to make the most of what is working (which also caring for her creativity so she doesn't burn out).
Connect with today's guest:
https://www.samanthainsecondary.com

https://www.instagram.com/samanthainsecondary

Samantha Heil is the founder of Samantha in Secondary, a resource hub for secondary ELA teachers and media specialists. Since 2012, she’s been dedicated to helping educators save time and spark a love of reading in their classrooms through engaging, standards-aligned materials. A former classroom teacher herself, Samantha brings over a decade of experience into every resource she creates. She’s also the host of the Creating Joyful Readers podcast, where she shares practical tips, literacy strategies, and book recommendations to help educators foster lifelong readers.

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