How to Sell More by Fixing Your Process: Leadership & BDC Strategies with Shawn Armorer

"You're In Charge" with Glenn Pasch

Are you really maximizing your sales opportunities—or just chasing more leads?
In this episode of You're In Charge, Glenn Pasch sits down with Shawn Armorer, CEO of BDC Alchemy, to break down the hidden reasons sales teams underperform and how better leadership, processes, and coaching—not just more leads—can drive real growth.
Shawn brings two decades of front-line automotive experience to the conversation, offering tactical strategies for sales leaders, internet departments, and BDC teams. Learn how to improve your process, boost team performance, engage customers more effectively, and use data and AI to your advantage.
Whether you're a GM, BDC manager, or sales leader, this episode delivers practical insights to help you close more deals—with the resources you already have.
🔑 Key Takeaways:
Why poor process—not a lack of leads—is your biggest sales obstacle
How to coach your team into high-performing, customer-first reps
Ways to use CRM and defection data to drive better follow-up
Where AI fits into modern customer engagement (and where it doesn’t)
What every dealership needs to fix before asking for more budget
About Shawn Armorer:
Shawn Armorer is the CEO of BDC Alchemy and one of the industry's leading experts in dealership process optimization and customer communication. With a focus on building strong, consistent follow-up systems, Shawn helps dealerships turn missed opportunities into measurable growth.
👉 Connect with Shawn: https://www.linkedin.com/in/shawn-armorer/
https://bdcalchemy.com/
https://www.linkedin.com/in/shawn-armorer-b6200a46/
About Glenn Pasch:
“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”
Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.
With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.
🔗 Let’s Connect
🌐 Website: https://bit.ly/3HyFK3J🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq
f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/
🎧 Thanks for Listening!
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