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What is PPC - Paid per Click Advertising?
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Pay per click advertising is an umbrella term for online paid ads where you only pay teach time someone clicks on your ad, hence the name pay per click. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Listen to my podcast to learn more.
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