Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Episode 07: Delivering Consistent Customer Experience With Multi-Channel Engagement
Manage episode 312042145 series 3217764
Content provided by WebEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia.
In this episode, he will be enlightening us on:
- How to effectively craft a brand message
- Why content marketing is extremely crucial for Kitchenware products
- Choosing a pricing strategy that helps you enhances your brand perception
- How WonderChef is growing 10X as the most preferred brand for the households
Listen to this episode if you are curious about what goes behind building a remarkable brand and different strategies for channeling your growth.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message27 episodes
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Manage episode 312042145 series 3217764
Content provided by WebEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia.
In this episode, he will be enlightening us on:
- How to effectively craft a brand message
- Why content marketing is extremely crucial for Kitchenware products
- Choosing a pricing strategy that helps you enhances your brand perception
- How WonderChef is growing 10X as the most preferred brand for the households
Listen to this episode if you are curious about what goes behind building a remarkable brand and different strategies for channeling your growth.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message27 episodes
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Similar to EngageCast | Riveting Growth Stories powered by WebEngage
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
…
continue reading
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Go offline with the Player FM app!
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