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Ep 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !
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How do we use Nobel prize-winning science to predict the choices your customers will make? How behavioural science can help in understanding customer decision making process ?
What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ?
How do we apply behavioural science to construct a customer experience that sings ?
Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Founder and MD of Choice Hacking. Her career started as a professional classical musician, then she became a marketer and now is an entrepreneur & content creator. Her book, Choice Hacking, was recently named one of the "Best Behavioral Psychology Books of All Time" and "Best New Behavioral Psychology Books To Read In 2022" by Book Authority.
You can visit Jennifer's website - choicehacking.com
Or connect with Jennifer at Linkedin - linkedin.com/in/jenclinehens
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at jasravee.com,
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
00:00 Preview & Introduction to Jennifer
02:30 - Customer Decision Making - Irrational, Propensity for Taking Mental Short-Cuts
09:40 Customer Experience & Journey Mapping, Peak-End Rule
20:25 Messaging & Consumer Journey - Examples of McDonald, Disney
27:13 The C.H.O.I.C.E Framework - Choice Hacking for Growth
30:20 Disney and Kodak Case Study 44:45 Choice Architecture, Choice paradox
49:40 Rapid Fire - Personally Speaking with Jennifer (Jen)
52:48 Connect with Jennifer
Jennifer explains that customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, customer actions often appear random on the surface. Jennifer uses the CHOICE framework to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.
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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com
#choicehacking #neuromarketing #behaviorscience
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