Ep 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's Laboratories

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What is Design Thinking & Why has Design become so important ?

What are the Best Practices for Design Thinking ? A case study at Dr Reddy's ?

What are the Stages of Design Thinking Process?

Luis answers the above questions and many more as he takes as on a fascinating journey of the principles and application of Design Thinking. Luis Roy is Executive Vice President, Studio Head - Design and Innovation, Dr. Reddy's Laboratories. Luis Roy is the Head of Studio 5b, the design and innovation hub, part of the innovation unit, of the global pharmaceutical company Dr Reddy's Laboratories.

Please connect with Luis on https://www.linkedin.com/in/luisroy/ OR you may email [email protected]

You can visit Studio 5b of Dr Reddy's Laboratories at https://www.studio-5b.com/

Or the Youtube Channel of Dr Reddys on https://youtube.com/c/drreddys

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ OR email her at [email protected]

00:00 Preview & Introduction to Luis

02:35 What is Design Thinking ?

08:45 Why has Design become so important ? Focus on Human centred Experience

16:31 Best Practices for Design Thinking

20:41 Design Thinking as practiced at Dr. Reddy’s : A Case Study

34:25 Stages of Design Thinking Process

47:50 Design Thinking and Intrinsic Values

49:00 Rapid Fire - Personally Speaking with Luis

53:00 Connect With Luis

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com

#designthinking #designthinkingprocess #designthinkingmindset