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Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like
How has Indian advertising by various categories like Life Insurance, Home Paints evolved over the years ?
What is story behind the iconic Hari Sadu ad by Naukri ? How does it reflect on changing attitudes to jobs, workplace etc. ?
What is the story of the evolution of Amul as a brand, and its mascot ? What are the lessons it has for marketers?
How is the 'Indian Man' as a segment changing? How do campaigns like 'Share the Load' mirror this ?
What are the societal trends for 2022, in a COVID as an endemic world ?
Ambi M G Parameswaran is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory.In a career spanning 35+ years Ambi has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others. He served as VP, then as CEO of FCB Ulka from 2003 to 2013.
Please connect with him on Linkedin https://www.linkedin.com/in/aparameswaran/ OR visit his website http://brand-building.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ OR email her at [email protected]
00:00 Preview & Introduction to Ambi
01:46 Evolution of Life Insurance Advertising in India Over The Years
09:24 Evolution of Home Paints Advertising in India Over The Years
14:34 Iconic Hari Sadu Naukri Ad ; Jobs, Attrition, Culture in India
22:15 Amul Advertising Over The Years; Amul Girl As a Mascot
31:10 Men As a Consumer Segment; Share The Load
39:50 Consumer Trends of 2022 in a Post-Covid World
44:00 Rapid Fire -Personally Speaking with Ambi
46:05 Connect with Ambi
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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com
#indianadvertising #indianbrands #indianads
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