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B2B IMPACT #05 - The product delusion, the golden age of B2B marketing and account based madness
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This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B2B and account based madness, to the golden age of B2B marketing.
Flippening brand marketing:
https://www.marketingweek.com/b2b-flippening-brand-marketing/
Account based madness new craze:
https://www.marketingweek.com/account-based-madness-new-craze-b2b/
The product delusion:
https://www.marketingweek.com/peter-weinberg-jon-lombardo-product-delusion-holding-b2b-back/
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