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Season 1 - How To Solve A Digital Problem With Riham El-Lakany
Manage episode 334260225 series 3363535
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One of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany, the Chief Marketing and Communications Officer at BJC Healthcare. At the center of it is the importance of customer experience. And Riham lays down the ways we can improve and simplify the customer experience in our digital processes.
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