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36 | Introducing Dwelling: Launching a Substack, the Future of Publishing, and the Power of Newsletters
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Should you create a Substack publication? And why did Carter start one?
In this episode of The Craft, Carter and Colby discuss “Dwelling: Exploring the non-identical in life and art,” Carter’s new publication. They explore the origins of the project and the future of publishing in general. In addition to discussing Dwelling, their conversation expands to the power of newsletters as creative mediums. They end the conversation by sketching how (and why) to launch your own Substack publication.
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Chapters:
0:00 Introduction
1:30 Why start a Substack?
5:07 What is the non-identical?
9:10 Seven Lamps of Prose
12:31 New creative economy on Substack
15:09 Writing process
16:45 Carter's inspirations on Substack
19:42 Tactics
22:33 Newsletters and the O.R.B. marketing model
32:16 The challenge of growth
33:52 How do you start a Substack?
38:37 Should you start a Substack?
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Links:
Subscribe to Carter’s Substack Dwelling at carterdavisjohnson.substack.com
The Night Does Not End by Aaron Gwyn
The Contender by David Coggins
Over the Field by Hadden Turner
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Support The Craft:
Subscribe to Dwelling (Carter's Newsletter)
Send feedback or ideas to [email protected]
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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