Artwork

Content provided by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

38:13
 
Share
 

Manage episode 372485435 series 2941560
Content provided by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.
Time is always short, and overwhelm is understandable. So:

  • How do you decide what type of content to create?
  • Is it OK to stick to one type of content?
  • Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown.
Resources and links


Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.
More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 372485435 series 2941560
Content provided by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.
Time is always short, and overwhelm is understandable. So:

  • How do you decide what type of content to create?
  • Is it OK to stick to one type of content?
  • Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown.
Resources and links


Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.
More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

  continue reading

94 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play