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Season 2 - The Paradox Of Longevity, Differentiation In Financial Services, And The Transamerica Brand Promise With Jamie Poston
Manage episode 375010000 series 3363535
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Transamerica expresses its purpose as “helping people live their best lives.” How does it deliver on that brand promise? It’s something that Jamie Poston has spent a lot of effort thinking about as Head of Enterprise Marketing and Brand at this major player in the financial services industry. What he and his team came up with was nothing short of ingenious. It seamlessly addresses the paradox of longevity in America through innovative customer centric solutions. It’s quite intriguing how the thought process goes when coming up with solutions like this. Gabriel Cohen doesn’t disappoint us and fleshes this out in all possible angles with his guest in this podcast’s premiere episode. Tune in and learn how Transamerica has managed to differentiate itself in a highly regulated industry and how it intends to deliver its brand promise to its clients!
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