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Season 2 - The Branding Edge: Unveiling Effective Strategies With Former IRI CMO, John McIndoe
Manage episode 377538583 series 3363535
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Effective branding goes beyond logos and slogans; it's about crafting an immersive experience that resonates deeply with your audience. Welcome to an exciting episode featuring a true branding expert, John McIndoe, the former CMO of IRI. John discusses the world of branding, exploring the pivotal moments that shaped his journey and honed his brand strategy expertise. From working on positioning and architecture to crafting captivating creative designs, John walks us through his brand strategy prowess. Drawing from his extensive background as a former Chief Marketing Officer, John unveils the secrets behind successful brand strategies that leave a lasting impact. Discover the essential elements that comprise a winning brand strategy, and gain practical tips to elevate your own brand's positioning and design. Tune in now!
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