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The Challenges of Pricing Your Own Services
Manage episode 405896928 series 3390105
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In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.
We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.
From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.
About this Episode's Guest
Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.
How to Reach Anthony:
LinkedIn: https://www.linkedin.com/in/untamedcareer/
Facebook: https://www.facebook.com/anthony.c.kuo
What to Listen out for:
- 00:00 Intro
- 01:22 Getting to Know Anthony
- 03:08 From Pricing Expert to Career Satisfaction Coach
- 05:43 Challenges of Pricing Personal Services
- 08:28 Learning to Value Your Work
- 13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
- 18:07 Marketing and Customer Insight
- 24:28 Overcoming Pricing Mindset Challenges
- 28:39 Final Thoughts
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Chapters
1. E131_The challenges of pricing your own services (00:00:00)
2. Getting to Know Anthony Kuo (00:01:15)
3. Anthony's Career Journey (00:03:08)
4. Transitioning from Corporate to Entrepreneurship (00:05:43)
5. The Challenges of Pricing Your Own Services (00:08:28)
6. Understanding the Value You Offer (00:12:28)
7. The Importance of Customer Insight (00:13:38)
8. Final Thoughts and Wrap Up (00:28:39)
94 episodes
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