Best Janene Liston Podcasts (2025)

1
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value 15:47

7d ago15:47

15:47

Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In t…

1
Navigating Discounts and Promotions, Protecting Your Brand 19:38

21d ago19:38

19:38

Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find …

1
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson 42:10

29d ago42:10

42:10

Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst,…

1
Pricing for Profit in the Service Sector: What You're Overlooking 23:51

2M ago23:51

23:51

Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's ab…

1
Creating a Pricing Strategy That Builds Long-Term Client Relationships 30:19

2M ago30:19

30:19

Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be…

1
From Shy Pricer to Confident Pricing with Jeannie Dougherty 30:57

3M ago30:57

30:57

Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—wh…

1
Position Discovery Calls: From Free Sessions to Paid Clients 19:08

3M ago19:08

19:08

Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls. We take a look at the…

1
7 Key Questions to Help You Assess Your Pricing Strategy 15:44

4M ago15:44

15:44

Send us a text Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there's a n…

1
Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers 18:01

5M ago18:01

18:01

Send us a text When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients befo…

1
The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball 27:44

6M ago27:44

27:44

Send us a text Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a busine…

1
The Pros and Cons of Discounts in Service-Based Business 25:21

6M ago25:21

25:21

Send us a text Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attra…

1
Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney 28:56

7M ago28:56

28:56

Send us a text Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder …

1
The Price Rise Trap: 3 Myths Keeping You Stuck 17:57

7M ago17:57

17:57

Send us a text Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we…

1
Understanding Behavioral Styles for Effective Pricing with Shelly Starks 41:25

8M ago41:25

41:25

Send us a text What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I …

1
Should I end my prices in 9s or 0s? 12:11

8M ago12:11

12:11

Send us a text Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's impor…

1
Overcoming Pricing Fear - with guest Stacey Hagen 24:21

9M ago24:21

24:21

Send us a text How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managin…

1
Packaged and tiered offers: What's the right strategy for your small business? 21:09

9M ago21:09

21:09

Send us a text As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your d…

1
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance 12:37

11M ago12:37

12:37

Send us a text Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportun…

1
Pricing insights for women-led businesses 34:53

11M ago34:53

34:53

Send us a text How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her appr…

1
Why Is It So Hard to Tell Customers What You Charge 18:08

12M ago18:08

18:08

Send us a text How easy is it for you to tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success. In this episode, we’ll unpack the reasons why yo…

1
Is a supported tiered pricing model the right option for your coaching business? 27:42

1y ago27:42

27:42

Send us a text As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to she…

1
She Means Business: Aligning pricing for impact 13:40

1y ago13:40

13:40

Send us a text Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives. Many …

1
Pricing for Freelancers: Tips and Tactics to Capture More Value 36:48

1y ago36:48

36:48

Send us a text Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We've turned the tables this time around …

1
The Power of Profit: Why Profit isn't the Bad Word You Think It Is 19:36

1y ago19:36

19:36

Send us a text Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to t…

1
The Challenges of Pricing Your Own Services 33:04

1y ago33:04

33:04

Send us a text In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pri…

1
3 Essential Price Setting Tips for Beginners 14:10

1y ago14:10

14:10

Send us a text Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in t…

1
The Importance of Decoupling Self-worth from Your Pricing 20:42

1y ago20:42

20:42

Send us a text "I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices." Does that sound familiar to you? If so you, my friend, are not alone…

1
The Power of Customer Experience in Pricing 29:22

1+ y ago29:22

29:22

Send us a text On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the custom…

1
Pricing Trends for Small Businesses in 2024 30:00

1+ y ago30:00

30:00

Send us a text Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re…

1
3 Things You Must Do When Planning Price Increases 12:57

1+ y ago12:57

12:57

Send us a text Ever wondered what key steps businesses often overlook when they're raising their prices? In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often peop…

1
Should I Offer Black Friday Deals 15:54

1+ y ago15:54

15:54

Send us a text A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought h…

1
From Vine to Wallet: Navigating Wine & Spirits Pricing 45:24

1+ y ago45:24

45:24

Send us a text Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know. One of the things that I love about what I do is that through helping businesses with their …

1
Apologetic pricing – looking back, this was my pricing strategy 25:53

1+ y ago25:53

25:53

Send us a text Welcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology discount" factored into your prices. Does this strate…

1
Flexible Pricing: How easy-going should your pricing strategy be? 18:42

1+ y ago18:42

18:42

Send us a text Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it's great to try and meet the specific needs of each individua…

1
From Hourly Rates to Bundled Value: The Power of Packaged Pricing 14:34

1+ y ago14:34

14:34

Send us a text Time based rates or packaged pricing, which is right for your business? People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Tradin…

1
Overcoming Objections: The Worst Way to Respond to Pricing Objections 10:01

1+ y ago10:01

10:01

Send us a text Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can…

1
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes 28:03

2y ago28:03

28:03

Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profi…

1
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns 35:29

2y ago35:29

35:29

Send us a text Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere. Crowdfunding campaigns are no exception. When you put together the packages people can …

1
Embracing a Profitable Pricing Mindset 29:42

2y ago29:42

29:42

Send us a text There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you …

1
Unveiling Strategies for Pricing Unique Offerings 25:18

2y ago25:18

25:18

Send us a text Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How…

1
What does Good, Fast or Cheap mean for your Service Prices? 13:03

2y ago13:03

13:03

Send us a text As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two." Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often g…

1
Should I Adjust Prices for Different Geographies? 14:37

2y ago14:37

14:37

Send us a text Have you ever asked yourself, should I adjust prices for different geographies Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?”…

1
Women & Money: Improving your relationship with money (Part 2) 27:59

2y ago27:59

27:59

Send us a text How can you improve your relationship with money? Great question now let's get some answers. As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of …

1
Women & Money: How your mindset impacts business and life. (Part 1) 33:42

2y ago33:42

33:42

Send us a text Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our …

1
12 More Questions to Ask Yourself When Setting Prices 12:39

2y ago12:39

12:39

Send us a text What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous…

1
12 Questions to Ask Yourself When Price Setting 14:55

2y ago14:55

14:55

Send us a text “Price setting is a thought process not a formula.” One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers. …

1
Love your pricing. Love your work. Love your clients. Love yourself. Repeat. 30:23

2y ago30:23

30:23

Send us a text "Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say. Pricing can feel like a very c…

1
Pricing Learnings for Coaches & Healers 28:24

2+ y ago28:24

28:24

Send us a text When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won…

1
The Right Price Is Not Written in Stone 30:07

2+ y ago30:07

30:07

Send us a text There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers. The right…

1
3 Pricing Tips to Start 2023 Off Right 19:32

2+ y ago19:32

19:32

Send us a text Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything else in life or business what we pay attention to i…

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Janene Liston Podcasts

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