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Embracing a Profitable Pricing Mindset
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There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.
Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you outside your comfort zone.
As we all know when you're outside your comfort zone is when your mind does things to "help" you not feel pain, get hurt or be "unsafe". But the way it goes about it doesn't always help in the end. In fact it can hold you back. We've all experienced it. And that's why I'm so excited to have had this chat with Jen.
She encourages you to recognize and challenge your limiting beliefs in order to achieve your goals and build a sustainably profitable business. Many of us are taught to play small and not value ourselves, which can make it difficult to charge what we are worth. But, setting prices that are too low can actually lead customers to perceive us as having low value. Therefore, it's important to set prices that reflect the value of our work.
In This Episode:
Jen Gutfriend, a mindset and business coach/strategist and owner of The 6 Figure Female Entrepreneur, shares her journey of overcoming limiting beliefs around money and success and how she helps other women achieve financial freedom while working less. The key takeaway? Mindset is crucial for pricing success.
Discover how Jen navigated the challenges of setting her initial prices and how she gradually increased them based on her expertise, results, and client satisfaction.
Get ready to transform your mindset and embrace a profitable pricing mindset that propels your business to new heights.
Enjoy the episode!
Podcast Highlights
- 0:00 Intro
- 2:17 Getting to Know Jen
- 3:16 The Value of Working with Jen
- 9:39 What Led Jen to Start Her Business
- 12:33 Pricing at the Beginning
- 16:48 Navigating the Challenges of Providing Affordable Services
- 19:42 Pricing Tips and Strategies
- 26:09 Wrapping It Up
How to reach Jen:
LinkedIn: https://www.linkedin.com/in/jen-gutfriend-024224197/
Instagram: Instagram.com/the6figurefemaleentrepreneur
Facebook: Facebook.com/the6figurefemaleentrepreneur
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery
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