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The Power of Customer Experience in Pricing
Manage episode 398211681 series 3390105
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On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.
Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to building the right pricing strategies.
With a focus on small businesses, we explore the importance of knowing what your customers want, curating those personalized experiences, and tapping into those customer insights to sculpt pricing strategies that work. We’ll also break down the ‘customer’ versus ‘user’ dynamic, uncovering how these roles influence purchasing decisions.
At its core, this episode is dedicated to the importance of understanding your customers and building an experience that fits them. It’s all about aligning your pricing strategy with the unique rhythm of your customers and the big dreams of your business. Join us for this amazing conversation – you won’t want to miss it!
More About this Episode's Guest
Dr. Ghizlane Arifine has over 12 years of dedicated engagement with organizations enhancing their customer experience standards and implementing successful marketing strategies. Ghizlane brings a wealth of expertise and knowledge on this very important topic.
With over 12 years of dedicated engagement with organizations, she has been instrumental in enhancing the experience they deliver customers and implementing successful marketing strategies. Guided by her curiosity for and eagerness to deliver superior customer experiences, she serves as a lecturer, imparting knowledge in customer loyalty and behavior. Simultaneously, she is a CX/UX practitioner, actively developing and executing CX programs for companies.
How to Reach Ghizlane:
Instagram: https://www.instagram.com/xperience_metrics/
LinkedIn: https://www.linkedin.com/company/xperiencemetrics/
What to Listen out for:
- 00:00 Intro
- 01:31 Understanding the Importance of Customer Experience
- 02:02 Getting to Know Ghizlane
- 03:42 The Journey of Starting a Business
- 05:52 Defining Customer and User Experience
- 08:26 The Impact on Value Perception
- 12:35 Risks for Small Businesses
- 16:27 Understanding Customers for Better Business Decisions
- 22:13 Advice for Startups and Small Businesses
- 27:15 Final Thoughts
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s se
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