Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney

Live with The Pricing Lady, the Podcast

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Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much."
Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more.
Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc Mawhinney to join me on the show.
In this engaging episode of Live With The Pricing Lady, Marc, a lifelong entrepreneur and expert in coaching shares with us his pricing journey. We dig into the intricacies of pricing as a fundamental aspect of building a sustainably profitable business. He shares his journey as a coach, reflecting on his initial pricing challenges and the lessons he learned about valuing his services correctly. We discuss the significance of setting boundaries, understanding the value you deliver and the common pricing struggles faced by new coaches. Marc emphasizes the critical role of consistency, confidence, and courage when approaching pricing.
Whether you're a new coach or reevaluating your current pricing model, this episode offers invaluable insights to help you confidently charge for the value you deliver. Don't miss these essential pricing strategies for new coaches and the wisdom shared in this episode. Listen now!
What to Listen out for:

03:42 Journey into Coaching and Business Beginnings
05:23 The Challenges of Pricing in Coaching
12:41 The Importance of Setting Boundaries
15:38 Strategies for Pricing and Client Management
22:42 Valuing Experience and Growth in Coaching
24:21 Key Takeaways and Final Thoughts
Episode Links:
Reach out and talk to Marc.
Website: https://www.naturalborncoaches.com/
LinkedIn: https://www.linkedin.com/in/marcmawhinney/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)