Apologetic pricing – looking back, this was my pricing strategy

Live with The Pricing Lady, the Podcast

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Welcome to another insightful episode of Live with The Pricing Lady.
Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology discount" factored into your prices.
Does this strategy sound familiar to you?
For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.
Don't fret if this sounds familiar to you Mandy Bronsil, founder of B-inspired shares with us what she had to do to "break free" from that thinking and set herself up for success. Mandy talks about starting her business shortly before Covid hit and how that impacted what she had to do and the direction her business took.
All that and so much more, enjoy!
Podcast Highlights

• 0:00 Intro
• 1:17 Meet Mandy
• 4:56 Why & how she started her business
• 7:38 The first time pricing her offer
• 9:50 Needing to shift the business
• 12:55 Overcoming setbacks and challenges
• 15:45 The importance of boundaries
• 21:56 Today's takeaway & wrap up

How to reach Mandy:

LinkedIn: https://www.linkedin.com/in/mandybronsil/
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