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Packaged and tiered offers: What's the right strategy for your small business?
Manage episode 433843639 series 3390105
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As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?”
The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience.
In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pricing strategies are a good fit for your business. We’ll explore how these approaches can help you connect with different customer segments, add layers of value, and justify different pricing levels—all while avoiding the pitfalls of confusion, complexity, or diminishing your brand’s worth.
I'll share with you some of the essential considerations—from market trends and customer expectations to financial implications and alignment with your business goals. Whether you’re looking to differentiate your offerings or streamline your pricing strategy, this episode will provide the insights you need to make informed decisions.
Join me as we uncover whether packaged or tiered offers are the right fit for your business, and how to implement them in a way that resonates with your clients and supports your growth.
What to Listen out for:
- 00:21 Benefits of Packaging Offers
- 05:24 Considerations for Implementing Packages
- 09:44 Differentiation and Complexity
- 12:43 Financial and Pricing Implications
- 17:25 Final Thoughts and Recap
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Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
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