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Navigating Discounts and Promotions, Protecting Your Brand
Manage episode 478261834 series 3390105
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Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it?
Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients.
We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence.
If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together.
What to listen out for:
- 00:43 Navigating Discounts and Promotions
- 02:48 Common Challenges with Discounts
- 10:51 Tips for Strategic Discounting
- 16:54 Final Thoughts and Homework
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
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