Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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Content provided by Wesleyne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesleyne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Power of Storytelling in Sales with Shawn Cook
Manage episode 425705597 series 2829511
Content provided by Wesleyne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesleyne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
"We should be focused on facilitating buying processes rather than trying to sell."- Shawn Cook
Summary
In this episode of the Transform Sales Podcast, Wesleyne interviews Shawn Matthew Cook, the founder of SMC Sales.
They discuss Shawn's journey into sales, the importance of trust in sales, and how to become a trusted advisor to buyers.
They also explore selling to marketers and the need to align the selling process with the buyer's buying process.
Shawn shares his insights on creating repeatable and scalable sales systems and the power of storytelling in sales.
He also talks about the impact of mentors and the importance of defining and measuring success.
Takeaways
- Trust is crucial in sales, and salespeople should strive to be trusted advisors to their buyers.
- To establish trust, salespeople should listen actively and put themselves in the buyer's shoes.
- Selling to marketers requires understanding their world and aligning the selling process with their buying process.
- Creating repeatable and scalable sales systems can help B and C players level up and achieve better results.
- Storytelling is a powerful tool in sales, as it helps buyers remember and connect with the product or service.
- Having mentors and defining and measuring success are important factors in personal and professional growth.
Chapters
- 00:00 Introduction and Background of Sean Matthew Cook
- 02:28 Building Trust in Sales
- 06:27 Selling to Marketers
- 12:45 Creating Repeatable and Scalable Sales Systems
- 20:49 The Impact of Mentors on Personal and Professional Growth
- 25:30 Conclusion and Contact Information
Connect with Shawn
LinkedIn- linkedin.com/in/shawnsationalcso
Website- b2bsalessuperheroes.com
Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.
For daily tips on sales and leadership connect with Wesleyne
LinkedIn- linkedin.com/in/wesleyne
Instagram- @wesleynewhittaker
Tiktok- https://www.tiktok.com/@thewesleynewhittaker
Facebook - https://www.facebook.com/transformedsales
Youtube- www.youtube.com/@wesleynewhittaker
Website- TransformedSales.com
Email- [email protected]
150 episodes
Share
Manage episode 425705597 series 2829511
Content provided by Wesleyne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesleyne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
"We should be focused on facilitating buying processes rather than trying to sell."- Shawn Cook
Summary
In this episode of the Transform Sales Podcast, Wesleyne interviews Shawn Matthew Cook, the founder of SMC Sales.
They discuss Shawn's journey into sales, the importance of trust in sales, and how to become a trusted advisor to buyers.
They also explore selling to marketers and the need to align the selling process with the buyer's buying process.
Shawn shares his insights on creating repeatable and scalable sales systems and the power of storytelling in sales.
He also talks about the impact of mentors and the importance of defining and measuring success.
Takeaways
- Trust is crucial in sales, and salespeople should strive to be trusted advisors to their buyers.
- To establish trust, salespeople should listen actively and put themselves in the buyer's shoes.
- Selling to marketers requires understanding their world and aligning the selling process with their buying process.
- Creating repeatable and scalable sales systems can help B and C players level up and achieve better results.
- Storytelling is a powerful tool in sales, as it helps buyers remember and connect with the product or service.
- Having mentors and defining and measuring success are important factors in personal and professional growth.
Chapters
- 00:00 Introduction and Background of Sean Matthew Cook
- 02:28 Building Trust in Sales
- 06:27 Selling to Marketers
- 12:45 Creating Repeatable and Scalable Sales Systems
- 20:49 The Impact of Mentors on Personal and Professional Growth
- 25:30 Conclusion and Contact Information
Connect with Shawn
LinkedIn- linkedin.com/in/shawnsationalcso
Website- b2bsalessuperheroes.com
Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.
For daily tips on sales and leadership connect with Wesleyne
LinkedIn- linkedin.com/in/wesleyne
Instagram- @wesleynewhittaker
Tiktok- https://www.tiktok.com/@thewesleynewhittaker
Facebook - https://www.facebook.com/transformedsales
Youtube- www.youtube.com/@wesleynewhittaker
Website- TransformedSales.com
Email- [email protected]
150 episodes
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Similar to Field Sales Unscripted
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
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