Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ben LeDonni Makes Small Marketing Teams into AI-Driven Powerhouses
Manage episode 427001572 series 2429760
Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯
Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.
During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!
If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.
What You’ll Learn:
- Empowering Small Marketing Teams with AI
- All the Tough Things Around AI, How to Overcome Them
- The Two Most Important Things in AI for Your Team
- How to Roll Out AI in Your Business
- The Important C Word: Context in AI
- The Biggest Failures in Adoption
- How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team
Connect with Guest:
Resources:
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Book a Discovery Call Today with Our Experts
- Subscribe to the YouTube Channel
Hosted on Acast. See acast.com/privacy for more information.
538 episodes
Share
Manage episode 427001572 series 2429760
Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯
Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.
During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!
If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.
What You’ll Learn:
- Empowering Small Marketing Teams with AI
- All the Tough Things Around AI, How to Overcome Them
- The Two Most Important Things in AI for Your Team
- How to Roll Out AI in Your Business
- The Important C Word: Context in AI
- The Biggest Failures in Adoption
- How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team
Connect with Guest:
Resources:
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Book a Discovery Call Today with Our Experts
- Subscribe to the YouTube Channel
Hosted on Acast. See acast.com/privacy for more information.
538 episodes
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1 Stop Being Held Hostage by Your Tech: Melodie Moore’s 3 Key Hires That Save Businesses 59:59
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Play Later Play Later Lists Like LikedAre you being held hostage by your technology? You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped. Melodie Moore , Founder of Business Tech Ninjas , talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth. What You’ll Learn: The 3 most important hires every growing business needs: Technologist, Technician, Operator How to spot and fix “spaghetti mess” tech systems The mindset shift leaders need to stop losing time, money, and clients Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare) Connect with Melodie Moore: Website - https://businesstechninjas.com LinkedIn - https://www.linkedin.com/in/melodiemoore/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K? 33:11
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Play Later Play Later Lists Like LikedCurious about the hidden dangers of relying too heavily on AI in your law firm? Brian Glass, author of Renegade Lawyer Marketing , discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit. Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it. This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you. What You’ll Learn: Why AI lead gen ads are destroying client trust The one non-digital ad that brought in massive ROI How lawyers are misusing ChatGPT (and getting sanctioned for it) Why your best clients are "lurkers" who consume 10+ hours of content What Brian did to get 25 new clients from 15 lunches and mailers Follow Brian & Great Legal Marketing: Website - https://www.greatlegalmarketing.com/ LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/ Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How to Unlock Hidden Profit with AI-Driven Amazon Pricing With Chad Rubin 51:38
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Play Later Play Later Lists Like LikedAre you struggling to price your Amazon products right, or tired of following strategies that don’t work? In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee , reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table. Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on. What You’ll Learn: The truth about Amazon pricing — and the biggest mistake sellers make Why “just raise your price” is dangerous advice How Profasee’s AI repricer works (explained simply) How Chad uses AI in his closet, garage, and daily workflow Building custom GPTs to stay lean and efficient Facebook ads vs. LinkedIn content: what works now Gaming the algorithm & LinkedIn’s AI content problem Connect with Chad Rubin: Website - https://profasee.com/ LinkedIn - https://www.linkedin.com/in/itschadrubin/ Email Address (Firm) - chat@profasee.com Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Launching a New Product and Breaking the 95% Failure Rate of New Product Launches 33:39
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Play Later Play Later Lists Like LikedMost new products fail. But Jon LaClare has spent decades changing that. In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently. We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch. What You’ll Learn: Why 95% of New Product Launches Fail—and How to Avoid It The Secret to 10x Success Rates for New Product Launches The #1 Thing You Must Do for a Successful Product Launch What Kraft’s Early Failures Taught About Launching Products The One-Day Strategy Behind BlueBlockers and OxiClean’s Success The Perfect Launch System and the 3 Ps of a Profitable Rollout The Real Problem Most Marketers Miss in Product Launch Campaigns The Truth About ‘But Wait There’s More’ and Billy Mays How to Use AI and Video the Right Way in Product Marketing The Role of Authenticity and the Media Buying Tools Jon Uses Connect with Jon LaClare: Website - https://www.harvestgrowth.com/ Linkedin - https://www.linkedin.com/in/jon-laclare/ Instagram - https://www.instagram.com/p/DI4LwoaMiNT/ YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing X - https://x.com/jonlaclare Book - https://www.harvestgrowth.com/perfectlaunchsystembook Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 The Public Speaking Skill That Will Outlast AI and Make Your Stories Unforgettable 33:04
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Play Later Play Later Lists Like LikedAI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can. In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments. They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story. If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people. What You’ll Learn: Why public speaking is more valuable than ever in the age of AI Big stage vs small stage: where your speaking skills really matter The difference between average and unforgettable presenters How storytelling creates connection and builds authority Why most storytelling frameworks don’t actually work What triggers audience emotion (dopamine science of stories) The biggest mistake even good storytellers make on stage How to collect and test your best stories Nikki Glaser, award shows, and testing your material 90+ times How to use context to make thank-you speeches powerful Making numbers come alive with a story One of the worst award show moments—and how it was fixed Mike’s VIP days and working with top speakers and execs Connect with Mike Ganino Website - https://mikeganino.com/ LinkedIn - https://www.linkedin.com/in/mikeganino/ Grab Mike’s book Make a Scene : https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/ Instagram - https://www.instagram.com/mikeganino/?hl=en Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How to Change Your Money Mindset and Create Real Abundance with Leisa Peterson 36:49
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Play Later Play Later Lists Like LikedMost People Are Playing Not to Lose… and It’s Costing Them Everything Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns. Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth. If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out. What You’ll Learn: Why your money mindset may be sabotaging your business How a trip to Paris revealed the truth about abundance Common unconscious patterns that keep us in scarcity Why most people are “playing not to lose” The AWAKE methodology for transforming your relationship with money Why your business vision might not be the real vision How to shift from fear to clarity in financial decisions The importance of conscious awareness in marketing and money Survival vs. growth: the difference in your strategy Connect with Guest: Website: https://www.wealthclinic.com Book: https://www.mindfulmillionairebook.com/ LinkedIn: https://www.linkedin.com/in/leisapeterson1/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back 47:10
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Play Later Play Later Lists Like LikedMost agencies sell data and strategy. But Christene Marie builds brands people actually believe in. In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience. From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again. She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you. What You’ll Learn: The messy brand moment that started it all What Christene learned working with luxury brands The Knowing Process: Brand, Audience, Data Why misalignment kills conversions (and energy) When to walk away from an offer that doesn’t feel right The mid-year review that fixes client messaging fast Brand guides as living documents (not rulebooks) The one-click AI tool that a client used to analyze sales calls The mistake that nearly tanked her agency—and how she came back Connect with Christene Marie: Website - https://www.theknowingagency.com/ Personal Website - https://christenemarie.com/ Instagram - https://www.instagram.com/christenemarie_/?hl=en LinkedIn - https://www.linkedin.com/in/christenemarie/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How to Scale Your Business Without Working More with Hands-Off CEO Mandi Ellefson 33:40
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Play Later Play Later Lists Like LikedMost agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less. In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out. If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you. What You’ll Learn: The Trap of Scaling by Doing More Why Delegation Isn’t the Same as Freedom The “Freedom Mapping” Process to Get Out of the Day-to-Day The Most Common Bottlenecks in Agencies How to 10X Profits Without Working More When to Stop Taking on New Clients Mandi’s Framework for Scaling with Minimal Involvement The First System Every Agency Must Build Why More Revenue Doesn’t Equal More Profit Connect with Guest: Website - https://handsoffceo.com/ LinkedIn - https://www.linkedin.com/in/mandiellefson/ Resources : Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Chris Dreyer on Fixing Law Firm Marketing and Building Authority in a Changing SEO World 48:41
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Play Later Play Later Lists Like LikedMost personal injury attorneys waste thousands every month on marketing that does not create authority or real clients. In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer , CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world. Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads. He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients. 🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference). If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys. What You’ll Learn: The Biggest Marketing Mistake Law Firms Make (And How to Fix It) Building a Standout Brand Instead of Blending In With Generic Ads Beyond Google Ads – How Diversifying Marketing Channels Boosts Results Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run What Law Firms Can Learn From Geico and State Farm About Branding Applying Insurance Company Strategies to Your Law Firm Marketing Connect with Chris Dreyer: Website - https://rankings.io/ LinkedIn - https://www.linkedin.com/in/chrisdreyerco/ Instagram - @chrisdreyerco Podcast - https://rankings.io/pim Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 The Exact Framework That Grew a Hormone Practice from $500K to $4.2M (And What She’d Never Do Again) 36:10
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Play Later Play Later Lists Like LikedMost cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care. In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 🔥 SPECIAL OFFER for Garlic Marketing Show Listeners Jody is offering something huge for our listeners. You can get $100 off her full Predictable Profit Formula Course, normally $297, but now only $197 for Garlic Marketing fans. 🧄 Go here to grab the discount: https://solutions.acceleratedmedicalpractices.com/the-ppc-sales-page-garlic.html If you’re serious about building a profitable cash-pay practice, this is the shortcut to getting there with a real plan that actually works. What You’ll Learn: How Jody Layne Scaled a Hormone Practice from $500K to $4.2M The Predictable Profit Formula Overview Cash-Pay Practice Challenges and Opportunities (The One Mistake Jody Regrets) Waiting Too Long to Raise Prices Who the Predictable Profit Formula Works Best For Connect with Jody Layne: Facebook - https://www.facebook.com/acceleratedmedicalpractices YouTube - https://www.youtube.com/@AcceleratedMedicalPractices Instagram - https://www.instagram.com/acceleratedmedicalpractices LinkedIn - AMP - https://www.linkedin.com/company/accelerated-medical-practices/?viewAsMember=true LinkedIn - Jody - https://www.linkedin.com/in/jodybethlayne/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Why Most Sales Training is Wrong and How to Fix Your Sales Process with John "Small Mountain" Hill 38:35
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Play Later Play Later Lists Like LikedMost sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away. In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you. If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales. Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch. What You’ll Learn: The biggest sales myths that are costing you deals Why you’ll hate your next salesperson if you don’t fix this first The huge gap between lead magnets and selling high-ticket offers The biggest mistakes founders make when hiring closers Why referrals might actually be hurting your business The seven reasons prospects don’t buy and how to overcome them How bad CRM habits are ruining your follow-ups What Dr. Seuss can teach you about selling the right way Connect with John Hill: Website - https://adaptedgrowth.com/ LinkedIn - https://www.linkedin.com/in/johnblanehill/ Book - https://adaptedgrowth.com/selling-from-scratch/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 AI Marketing for Shopify Stores Is the Biggest E-commerce Opportunity You’re Not Seeing 40:22
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Play Later Play Later Lists Like LikedAI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind. In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive. Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating. What You’ll Learn: Why AI Shopping Is the Biggest Opportunity for Shopify Store Owners How AI Is Transforming the Way People Buy Online What Shopify Data You Need and How to Access It How Sephora Is Dominating AI Search Key Differences Between AI Search Optimization and Traditional SEO Why AI Has Become the Most Trusted Resource for Buyers How Major Brands Are Missing Out by Not Showing Up in AI Shopping Results A Real Case Where a Known Company 8X’d Their Results The Only Website That Is 100% AI Visible—and Why It Matters The Smart Data Points Your Product Pages Must Include Connect with Tanner Larrson: Website - https://built2scale.co/ LinkedIn - https://www.linkedin.com/in/tannerlarsson/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Stan Esecson Reveals How Chiropractors and Physical Therapists Use Stimpod to Add Recurring Revenue 33:33
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Play Later Play Later Lists Like LikedTired of relying only on insurance payments that keep shrinking? In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees. Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow. Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice. Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast. If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show. What You’ll Learn: Why insurance-only practices are struggling How to add cash services risk-free What the Stimpod device does for patients The power of live workshops and hands-on demos How clinics fill workshops and close patients easily How renting Stimpods creates an extra cash stream Using patient networks to fill up more workshops Why vagus nerve stimulation is a game changer How clinics offer rental programs and boost profits Incontinence treatment success stories How to get started with Stimpod and SeeStimpodInAction Connect with Stan Esecsona: Website - https://stimpod10.com LinkedIn - https://www.linkedin.com/in/stan-esecson-490ba214/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne 48:23
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Play Later Play Later Lists Like LikedAre you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur? In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision. Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection. Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out. What You’ll Learn: The Dark Side of Discipline and Filtering the Right Habits How Accountability Creates Effortless Discipline Finding Your Why and Creating a Vision Filter When “Good Habits” Sabotage Great Outcomes The Perfect Day Formula and Writing Life into Reality Vision Misalignment and the Cost of Choosing the Wrong Market Eliminating vs. Adding More Discipline Building a New Identity with Systems Coaching and Audiobooks as Discipline Tools Craig’s Most Profitable Funnel and Russell Brunson’s Unintentional Boost Will AI Replace Coaching? Craig’s Thoughts Why Human Connection Still Wins Connect with Craig Ballantyne: Website - https://www.earlytorise.com/ LinkedIn - https://www.linkedin.com/in/craigballantyne/ Book: The Dark Side of Discipline - https://www.amazon.com/Dark-Side-Discipline-Chasing-Achieve-ebook/dp/B0DX41KMRB Book: The Perfect Day Formula - https://www.amazon.com/Perfect-Day-Formula-Control-Your/dp/1619613557 Book: Double Double by Cameron Herold - https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995 Resources : Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 The Key Person to Find If You Want to Grow a Two-Person Team and Run a Seven-Figure Agency 27:52
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Play Later Play Later Lists Like LikedMost agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale. In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agencies struggle with white-label partners, how to optimize websites for Gen Z and Millennials, and why SEO is evolving as websites become less important. She also dives into AI’s impact on marketing, what to be cautious of, and whether it’s better to build or buy an agency. What You’ll Learn: The Biggest Problem Agencies Have With White-Label Partners Why Most Agency Owners Are Tired of Trying It All The Key Hire That Will Let You Scale Without Adding a Massive Team The Advantage of Using a White-Label Partner the Right Way Why They Don’t Have Account Managers at the Forefront Taking Advantage of SEO and AI Before It’s Too Late The Biggest Risks to Watch For in AI-Driven Marketing Optimizing Websites for Gen Z and Millennials Why SEO Is Changing as Websites Become Less Relevant What Brittany Would Do If She Were Starting an Agency Today Buying vs. Building Your Agency and Which One Makes More Sense Connect with Brittany Filori: Website - https://www.51blocks.com/ Linkedin - https://www.linkedin.com/in/brittany-filori/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How to Turn Your Views Into Profit Using the Right Content Strategy With Travis Houston 51:35
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Play Later Play Later Lists Like LikedMost people waste hours editing videos that don’t even convert. Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits. Travis shares the systems he’s used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you’ll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it’s the kind of next-level video productivity you didn’t know you needed. PLUS: He’s giving away his book for free (Use code “IANGARLIC”) What You’ll Learn: How to SNL Your Content With Prepurposing Why 90% of Repurposed Content Fails The Worst Way to Start Your Video The Most Important Part of Your Video The Two Parts of Your Video That Travis Says Need to Be Scripted How to Use Prompt Stacks for Faster Recording Travis’s Favorite AI Tools for Creators How to Create an Editless Video Studio Moom App CamCam and the Power of the Stream Deck Why Some Creators Never Build Authority Online The Real Reason Your Videos Feel Amateur How to Find Your Secret Fountain of Powerful Content What SNL Teaches Us About Video Production Connect with Travis Houston: Website - https://turnviewsintoprofit.com/ Linkedin - https://www.linkedin.com/in/travishouston/ Book Turn Views into Profit - https://www.amazon.com/Turn-Views-Into-Profit-Consistent/dp/B0DYQ7B4T3 Instagram - https://www.instagram.com/travishouston/?hl=en Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Adi Klevit on Why AI is Not a Shortcut to Success and Why You Still Need Systems to Improve Business Processes 22:24
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Play Later Play Later Lists Like LikedAI isn’t here to replace you! it’s here to make you better. But only if you know how to use it the right way. Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She’s here to break down how AI can improve your systems, streamline training, and challenge your thinking to help you scale faster. If you’re overwhelmed by AI tools and don’t know where to start, this episode will help you take control, use AI effectively, and drive your business forward. What You’ll Learn: The Right (and Wrong) Ways to Use AI in Business How AI Can Become Your Strategic Thinking Partner Why AI Won’t Replace Jobs—but Will Change Them How to Use AI to Build Better Training and Processes Connect with Adi Klevit: Website - https://bizsuccesscg.com/ Linkedin - https://www.linkedin.com/in/adiklevit/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Jotform AI Changes SaaS Customer Experience and Business Growth with Aytekin Tank 39:59
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Play Later Play Later Lists Like LikedJotform isn’t just about forms anymore. AI is changing everything. In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they’re using customer stories to shape their products. If you want to know how to use AI in your business, create better customer experiences, and stay ahead in SaaS—this episode is for you. What You’ll Learn: Why Jotform is moving from forms to AI agents How Google AI helped test 2,000 ideas instantly The power of customer interviews & why they WATCH them instead of reading transcripts The biggest mistake in customer research and how to fix it Why businesses are more comfortable talking to AI than humans How AI will change customer support and sales forever The future of AI-powered customer interaction How Aytekin’s kids are learning AI faster than adults Connect with Aytekin Tank: Website - https://www.jotform.com/ Book - https://aytekintank.com/ Linkedin - https://www.linkedin.com/in/aytekintank/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Using Private Jets for Business Growth High End Masterminds and Elite Networking with Lea Woodford 26:46
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Play Later Play Later Lists Like LikedPrivate jets aren’t just for luxury. They’re a powerful business tool for networking, deal-making, and elite masterminds. On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build long-term relationships. What You’ll Learn: Why private jets are the ultimate business tool for high-end masterminds How Lea landed interviews with Jane Seymour, Guy Fieri, Dan Sullivan, and Robert Kiyosaki Turning print magazines into a 92 percent speaker acceptance rate How Lea used private jets to land six-figure deals The hidden tax benefits of owning a private jet Why private jet memberships are a bad investment How to book a private jet experience for business growth Connect with Lea Woodford: Website - http://wwwsmartfem.com/ Linkedin - https://www.linkedin.com/in/leawoodford/ Portfolio - http://www.luxurymarketbranding.com/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Chris Martinez on Why Most Agency Owners Struggle to Scale Profitably and What to Do Before an Exit 35:03
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Play Later Play Later Lists Like LikedMost agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion. In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground. Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don’t pay themselves enough. If you’re running an agency and feeling stuck, this episode is a must-watch. What You’ll Learn: The biggest reasons agency owners get stuck Why most agencies don’t take home enough profit The key revenue ceilings agency owners struggle to break through How Chris built and scaled his agency using outsourcing The hiring mistakes that kill agency growth How to get consistent lead flow without wasting money When to hire a Salesperson and why Most agencies get it Wrong Why most agencies focus on sales instead of fixing operations The first thing to do when preparing for an agency exit What buyers look at before acquiring your agency Connect with Chris Martinez: Website - https://bloompartners.io/v2/ Linkedin - https://www.linkedin.com/in/chrismartinez13/ Book - https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87 Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Tom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing Subscribers 45:13
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Play Later Play Later Lists Like LikedEmail is NOT dead, most businesses just aren’t using it right. On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers. What You’ll Learn: Why AI won’t replace great email marketing How Tom scaled and sold his email service provider business The BS behind 80/20 value content and why daily emails work Why most businesses struggle with content and how to fix it The essential email campaigns every business needs Why "build it and they will come" is the biggest marketing lie The REAL key to email open rates (it’s not the subject line) Using AI for content creation without losing your brand voice Tom’s book Story Power Marketing and why you need it Connect with Tom Ruwitch: Website - https://storypowermarketing.com/ Linkedin - https://www.linkedin.com/in/tomruwitch/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How Justin Brooke Built a $1.3M Agency and Scaled With Book Funnels, Ads, and Certifications 33:50
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Play Later Play Later Lists Like LikedWhat if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way? In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business. What You’ll Learn: The book funnel strategy that sold 50+ books per day profitably Why Google Ads changed everything for Justin The biggest mistakes agencies make with paid ads How courses became a lead-gen machine for his agency Why most agencies lose money on ads (and how to fix it) The real reason Justin switched from free+shipping to “pay what you want” Why physical books convert better than digital ones Retargeting secrets that every business needs to know Connect with Justin Brooke: Website - https://adskills.com/ Linkedin - https://www.linkedin.com/in/justinbrooke/ Twitter - https://x.com/IMJustinBrooke Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Google Insider Aaron Levenstadt Shares Secrets to Agency Growth and Sales Success 41:22
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Play Later Play Later Lists Like LikedWhat if your sales strategy is holding back your agency’s growth? Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization. If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales. What You’ll Learn: The bedrock changes Aaron made to scale and exit two agencies The Three W’s Framework that fixes broken sales calls The biggest sales mistakes killing agency growth The most common question agencies answer wrong on sales calls How to structure your offer so clients stop hesitating Reawakening sleeping leads (you don’t need more leads!) The Dr. Seuss book that will make you a better salesperson Why founder-led sales aren’t the problem—it’s your process Connect with Aaron Levenstadt: Website - https://www.joinagencyalliance.com/ Linkedin - https://www.linkedin.com/in/aaronlevenstadt Email - Aaron@joinagencyalliance.com Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit 31:09
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Play Later Play Later Lists Like LikedMost agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable. Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes. If you’re even thinking about selling your agency, you need to start setting it up NOW. What You’ll Learn: The truth about selling a digital agency What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble) How much should agency owners actually pay themselves? (Most get this wrong) The #1 component to scaling an agency’s profit for exit Why founder-led sales are a trap (and what to do instead) How to price your agency services (hourly rates vs. value-based pricing) The biggest growth mistake agencies make before selling How to find a fun AND profitable niche Connect with Jonathan Baker: Website - https://punctuation.com/ Linkedin - https://www.linkedin.com/in/jonathandavidbaker/ M&A Guidance - https://punctuation.com/garlic/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth 59:57
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Play Later Play Later Lists Like LikedYour ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from? In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities. If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com. What You’ll Learn: Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling How to Track Customer Journeys Across Facebook, Google, YouTube, and Email Why Most Black Friday and Holiday Campaigns Fail How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads Connect with Ralph Burns: Website - https://www.tiereleven.com/ Linkedin - https://www.linkedin.com/in/ralphburns/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda 24:10
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Play Later Play Later Lists Like LikedWhat’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey. Here’s what you’ll learn in this episode: How Method.me integrates sales and accounting for efficiency Real-life success stories of businesses transforming with CRMs Practical steps to start building the perfect CRM strategy for your business The overlooked power of follow-ups in scaling sales and profit Connect with Guest: Linkedin - https://www.linkedin.com/in/nelsondemiranda/ Method.me - https://www.method.me/ Worksheet - https://grow.method.me/garlicmarketing/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization 46:18
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Play Later Play Later Lists Like LikedStruggling with founder-led sales? Wondering how to scale your agency sustainably? Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies. If you’re ready to scale your agency, you don’t want to miss this! 🚀 What You’ll Learn: How to Connect Sales And Marketing How to Learn Why People DON'T Choose Your Agency The Keys to Growing an Agency from $20 Million to $150 Million #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure The Importance of Not Depending on Inbound Lead Referral Connect with Corey Quinn: Website - https://www.coreyquinn.com/ Linkedin - https://www.linkedin.com/in/coreyquinn/ Audiobook - https://www.coreyquinn.com/anyone-not-everyone-book Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing 31:47
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Play Later Play Later Lists Like LikedStruggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue. Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing. Here’s what’s covered in this episode: The key to cleaning up underperforming ad accounts for rapid results. How strategic collaboration can make or break campaigns. Why businesses need a holistic view of paid ads, CRO, and creative strategies. Connect with Romina: Website - https://www.tiereleven.com/ Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Build a Business That Supports Your Life with Jason Wojo's Vision Strategies 33:34
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Play Later Play Later Lists Like LikedStruggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life. Here’s what you’ll discover in this episode: The surprising cost of a lack of vision in business and life. How a real estate investor doubled her income while cutting work hours in half. The three questions every entrepreneur must answer for clarity and success. Strategies to create a purpose-driven business that thrives without sacrificing freedom. Connect with Jason Wojo: Website - https://lifeonaire.com/ Linkedin - https://www.linkedin.com/in/jasonwojo/ Facebook - https://www.facebook.com/drjasonwojo/ Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game 28:23
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Play Later Play Later Lists Like LikedEver wondered how car commercials can look so real without ever hitting the road? In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs. Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business! What You’ll Learn: Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots Protect Secret Car Designs with CGI and AI Technology Save Millions by Replacing Handmade Prototypes with Digital Models Create Stunningly Realistic Environments Without Stepping Outside AI-Driven Creativity Makes Production Faster and More Efficient How Virtual Cities Are Reshaping the Future of Automotive Marketing Connect with Faruk: Website - https://thescope.studio/ Linkedin - https://www.linkedin.com/in/farukheplevent/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Elliot Connie on How Better Questions Drive Personal and Business Growth 31:50
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Play Later Play Later Lists Like LikedCan asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions. In this conversation, Elliot shares: The importance of focusing on one person when creating content. How to make questions actionable and transformative. The surprising power of gratitude in building an audience. Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future . Connect with Elliot Connie: Website - https://elliottconnie.com/ Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/ Instagram - https://www.instagram.com/elliottspeaks/ Books - https://elliottconnie.com/books/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant 39:45
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Play Later Play Later Lists Like LikedGeorge Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are. We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing. What You’ll Learn: Avoiding the “Zone of Doubt” in Customer Relationships How to Prevent “Drowning the Journey” with Too Much Information Building Emotional Safety to Strengthen Customer Trust Why Customers Need Evidence Before They Commit Create Your Ideal Customer Through Exceptional Experience Social Media Is a Party—Build Relationships, Not Just Sales Leadership and Consistency: Reinforcing Core Messages That Stick The Cardinal Sin of Marketing: Getting Attention Without Engagement Why Scaling Success Depends on Retaining Relationships Connect with George Bryant: Website - https://mindofgeorge.com/ Facebook - https://www.facebook.com/groups/georgebryant Instagram - https://www.instagram.com/itsgeorgebryant/ YouTube - https://www.youtube.com/@Itsgeorgebryant Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey 29:03
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Play Later Play Later Lists Like LikedEver thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities. Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales. This episode is packed with insights that could change the way you think about growing your business. Don’t miss it! What You’ll Learn: Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth Connect with Todd Taskey: Website Linkedin Podcast Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Matthew Kimberley's Book Yourself Solid for Coaches 37:58
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Play Later Play Later Lists Like LikedAre you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business. From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals. Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm! What You’ll Learn: Ditch the Funnel and Build Trust for High-Ticket Clients Select Only the Clients Who Energize You with a Red Velvet Rope Policy Why Marketing Should Be the Last Step in Your Business Strategy Systematize Your Success with a Proven Method for Booking Clients Make Offers That Match the Trust You've Earned with Clients Leverage Relationship Capital to Grow Your Coaching Business Connect with Matthew Kimberley: Website Linkedin Delightful Business Instagram Book: Book Yourself Solid Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 YouTube Ads Best Practices and Future Trends with Jake Larsen 29:46
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Play Later Play Later Lists Like LikedYouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message. Learn what’s working and how to optimize your campaigns for better results. What You’ll Learn: How to Achieve a 3X ROAS with YouTube Ads Why YouTube Ads Are Perfect for Low Ticket Offers The Four Reasons YouTube Ads Fail: Are You Making These Mistakes? How to Use AI to Cut Your Video Ad Creation Time in Half Advertising Is Gasoline: Make Sure Your Funnel Is Ready Organic YouTube and Ads: How They Work Together for Maximum Results The Power of Testing: Find Out What’s Really Working in Your Ads Why Lead Quality Beats Quantity in YouTube Ad Campaigns The Two Most Important Parts of a YouTube Ad Use Multiple Hooks in Your Ads to Boost Performance Connect with Jake Larsen: Website Linkedin YouTube Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Ditch the Sales Calls and Double Your Profits with Jk Molina 34:07
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Play Later Play Later Lists Like LikedMeet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit. Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise. Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance! What You’ll Learn: How to Attract High-Value Clients with "Whale bBait" Content The Difference Between Value-Based and Insight-Based Content How to Create An "Offer Shell" and Provide Tiered Access to Yourself JK's Journey to $100K/month Profit in 3 Hours a Day Connect with JK Molina: Website Twitter Instagram Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Double (or Triple!) Your Business Value & Cash Flow in 3 Months with Nicholas Loise 45:03
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Play Later Play Later Lists Like LikedEver wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent. He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team. Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧 What You’ll Learn: Doubling or Tripling Your Business Value When to Start Building Your Sales Process Is it Marketing or Sales That's Underperforming? What Kind of Salesperson Should You Hire, and When? Connect with Nicholas Loise: Website Linkedin Email Address Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium 30:50
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Play Later Play Later Lists Like LikedEver dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠 Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯 Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips! Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality. What You’ll Learn: Four Stages of Growing Membership to Thousand Plus Users How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company The Big Killer to Making Courses That's Going to Really Kill Your Courses The Question: Does Your Membership Empire Exist in Your Head? The Biggest Step That People Skip on the Way to a Thousand The Pricing Sweet Spot to Provide Value Should You Start a Course or Should You Start a Membership First? The Simple Shift to Close the Right People Into Your Membership Connect with Micah Mitchell: Website Linkedin Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Sunny Dublick On How to Stop Chasing Business and Attract It with a Brand Strategy 31:27
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Play Later Play Later Lists Like LikedEver felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom! One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services. Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart. Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections. What You’ll Learn: Importance of Investing in Marketing... the right way. The RIGHT Strategy to See Real Growth. How the Best Marketers are the Best Listeners The Role of Referrals and Word-of-Mouth Marketing Determining Marketing Budge The Importance of a Holistic Marketing Plan Identifying Red Flags in Marketers The Long-Term Value of Investing in Marketing The Importance of Authenticity and Human Connection Building a Brand You're Proud Of Connect with Sunny Dublick: Website Linkedin Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 AI Brand Tips for B2B Businesses with Kate DiLeo 23:46
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Play Later Play Later Lists Like LikedTired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic). As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰 In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️ ✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results). What You’ll Learn: How to Know if AI is Effing Up Your Branding The Metrics That You Can Use to Test Brand Effectiveness Best Way to Get Feedback on Marketing from Your Sales Team How to Know if AI Can Actually Test Your Branding One Tool Kate Loves for AI Connect with Kate DiLeo: Website Linkedin Instagram Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 0 to 100k Engaged Instagram Followers in 6 Months Without Ads by Brenden Kumarasamy 43:48
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Play Later Play Later Lists Like LikedWant to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!). Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers! The biggest takeaway? Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people. Ready to unlock your potential? DM Brenden now and tell him what inspired you! What You’ll Learn: The Truth Behind a Hundred Thousand Followers for Lead Generation The Difference Between Being Great at Social Media Versus Finding a Great Lead Social Media Coach the NBA Social Media Platform The NBA of Social Media Platforms Versus the High School of Social Media Platforms The Best Way to Commit a Five or Six-Figure Budget How to Create an Amazing Lead Magnet Offer That Converts People Instagram Now Instead of YouTube or TikTok The Three Big Reasons That You Need to Be Focusing on Instagram in the B2B Space The Biggest Mistake in Growing Social Channels Connect with Brenden Kumarasamy: Website Linkedin Instagram YouTube Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Ben LeDonni Makes Small Marketing Teams into AI-Driven Powerhouses 28:46
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Play Later Play Later Lists Like LikedWe had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯 Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI. During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI! If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust. What You’ll Learn: Empowering Small Marketing Teams with AI All the Tough Things Around AI, How to Overcome Them The Two Most Important Things in AI for Your Team How to Roll Out AI in Your Business The Important C Word: Context in AI The Biggest Failures in Adoption How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team Connect with Guest: Website Linkedin AI Marketing Accelerator Program Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Ditch the Dumpster Fire Ads and DOUBLE Your Business with Customer Experience Magic 34:35
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Play Later Play Later Lists Like LikedMeet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are. 🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show: He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint. Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending. 🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS! 🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away! What You’ll Learn: The Importance of Prioritizing Existing Customers How to Design a Customer Journey that Delivers "Wow" Moments A Gradual Approach to Onboarding New Customers Strategies for Over-Delivering Without Overspending Connect with Jason Friedman: Website Linkedin FREE GIFT! Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Greg Brooks on Amazing CHAT GPT Prompts for Future Proofing Your SEO Content 40:14
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Play Later Play Later Lists Like LikedSEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO. Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve. Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥 What You’ll Learn: Knowing the Adoption Cycle Curve and Taking Advantage of It Optimizing Your Business for AI Searches The TRUTH Behind AI Search Optimization Thinking About ChatGPT 20 Metrics Are Going Away and What You Should Focus on Instead Saturated vs Unsaturated Profits The Advantage Small Companies Have Over Larger Companies in AI and SEO Amazing ChatGPT Prompts for Future-Proofing Your SEO Content The AI Habits You Need to Create The Future of AI and Video Connect with Greg Brooks: Website Linkedin YouTube Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
1 Monkees Transforms Franchisee Email Marketing by Connecting Heartland to Klaviyo 45:22
45:22 Play Later Play Later Lists Like Liked45:22
Play Later Play Later Lists Like LikedWe're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today. 🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts! 🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba. Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing. 👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away. Check out the episode now! Let’s turn those abandoned carts into sales! What You’ll Learn: Unique Features of Klaviyo That Make It Much More Powerful Integrating Wine Direct: Streamlining customer data management and targeting. Integrating 4 Million Tickets into Klaviyo to Find Whales Addressing the 70% Cart Abandonment Rate The Reality of Hidden Challenges in E-commerce Doubling the Reach of Cart Recovery Efforts The Problems with the Nike Store One Simple Pop-Up to Increase Cart Retention by 50% Targeting Whales Who Abandon More Winning the Adobe Innovation Award Connect with Joe Rollinson: Website Linkedin Website Service Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…
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