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Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka
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In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.
Chapters:
1:00: Breaking rules & selling SaaS in India
3:42: Pricing 3x of competition
7:16: Focus on one point problem and segment
12:06: Leading with UI/UX early on
14:38: Services vs product & should founders do both?
18:37: Scaling bootstrapped
22:05: Behind the brand name Keka
24:32: Getting to the first $1mn ARR
25:52: Resilience through the lows
27:46: Timing your first fundraise
References:
https://www.upekkha.io/blog/saas_million_dollar_company_christoph_jans
https://www.linkedin.com/pulse/myth-services-dna-thiyagarajan-maruthavanan-rajan-/
Social:
Website: https://www.upekkha.io/
LinkedIn: https://www.linkedin.com/company/upekkha
Twitter: https://twitter.com/upekkhaBe
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