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The Importance Of Having A Supportive Marketing Ecosystem
Manage episode 435630498 series 3502529
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In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.
We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.
Key Takeaways:
- Branding and marketing strategy with a focus on aligning businesses with their values and purpose.
- Marketing ecosystem importance and ambassadors protecting brand reputation.
- Building a supportive ecosystem for businesses with limited resources.
- In-house marketing vs. agencies, pros and cons of each.
- Partnering with specialist agencies for digital marketing support.
Links:
https://www.linkedin.com/in/erica-bonser/
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