Best Laura Hanlon Podcasts (2025)

1
The Evolution of e-commerce Search 24:22

4d ago24:22

24:22

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the imp…

1
Personalised User Experiences in eCommerce 29:31

4d ago29:31

29:31

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leverag…

1
How Design Can Make or Break Your Marketing and Sales Strategy 29:21

4d ago29:21

29:21

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design …

1
Measurement - Which Click Wins? 25:32

4d ago25:32

25:32

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by …

1
5 Keys To Profitable Growth 29:24

4d ago29:24

29:24

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention …

1
How We Drove Our Client's Strongest Sales Week Ever Using PR 26:04

4d ago26:04

26:04

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key poin…

1
Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls 19:24

4M ago19:24

19:24

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring a…

1
Taking the fear out of setting up a product business without having to outsource 28:49

5M ago28:49

28:49

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We…

1
How do I scale my eCommerce operations? 27:50

6M ago27:50

27:50

In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manua…

1
The power of hosting in-person events to connect with your customers 33:34

7M ago33:34

33:34

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, of…

1
Scaling eCommerce businesses with self-managed platforms 14:57

7M ago14:57

14:57

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure. We delve into the advantages and ch…

1
Why video marketing should be the cornerstone of your marketing activities 40:29

8M ago40:29

40:29

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveragin…

1
How to effectively enhance brand recognition in today's highly visual culture 15:27

8M ago15:27

15:27

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversati…

1
Creating change to stay relevant and meet customer desires 25:28

8M ago25:28

25:28

In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, i…

1
The Importance Of Having A Supportive Marketing Ecosystem 24:37

9M ago24:37

24:37

In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies. Key Takeaways: Branding and…

1
From Pennies to Profit: Budget-Friendly Marketing Tactics That Work 20:09

10M ago20:09

20:09

In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies. We discuss low-cost marketing tactics for small businesses, emphasising the im…

1
Why being authentically different is so important 26:32

11M ago26:32

26:32

In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality. Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, high…

1
How to build a brand that emotionally connects with its consumers 36:20

12M ago36:20

36:20

In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, releva…

1
The importance of well-crafted and considered creative to fuel performance marketing and scale 36:39

12M ago36:39

36:39

In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scalin…

1
The Power Of UGC Content 17:29

1y ago17:29

17:29

Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your…

1
The Importance of a Customer First Approach 24:50

1y ago24:50

24:50

This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously impr…

1
Understanding how the customer journey begins offline will make you a better marketer online 22:56

1y ago22:56

22:56

This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also highlights how marketing science and empirical data hav…

1
Online and offline community building strategies to create organic growth 30:02

1y ago30:02

30:02

In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover t…

1
The challenges of operating and scaling a business that faces digital marketing restrictions 16:40

1y ago16:40

16:40

Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face. Holly and Kalila disc…

1
How do I create a marketing plan and the importance of getting it right? 19:15

1+ y ago19:15

19:15

Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attra…

1
The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby 30:02

1+ y ago30:02

30:02

In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK. In this episode, D…

1
How Amazon can complement your ecommerce and physical store 21:32

1+ y ago21:32

21:32

In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon se…

1
How do you choose an eCommerce agency? The Do's and Dont’s for 2024. 32:53

1+ y ago32:53

32:53

In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, cauti…

1
The Cool Crutches Story - Growing From 100 to 1000 Orders 32:55

1+ y ago32:55

32:55

This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business prior…

1
Ecommerce attribution: How to get the most our of your marketing and measurement 55:41

1+ y ago55:41

55:41

In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in …

1
How to take your e-commerce brand to Gen Z 28:49

1+ y ago28:49

28:49

In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating ove…

1
How to win back and monetise customers who don’t shop with you anymore 28:23

1+ y ago28:23

28:23

In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention. We discuss the reasons why customers st…

1
Unlocking the power of referral marketing 32:15

1+ y ago32:15

32:15

5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥 Join us as we dive deep into the world of referral …

1
Brand vs performance marketing: which is more important? 27:25

1+ y ago27:25

27:25

We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate bala…

1
How to create thumb-stopping ads that increase ROI on paid social 36:13

1+ y ago36:13

36:13

Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising. Episode Highlights: Cracking the Code: We kick off by exploring the foundational steps when a brand needs an adverti…

1
How we grew our own eCommerce store from 0 to £30k/month 25:26

2y ago25:26

25:26

Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Cre…

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